Simone Biles admitted she once spent $23,000 on styling for a red carpet event in a candid TikTok video. The most successful gymnast in Olympic history, 29, said she was left questioning whether spending the staggering amount on a glam squad – including a stylist, hair, and makeup – was “normal.” “ If you are a celebrity, an athlete, influencer, these questions are for you. If not, you can keep scrolling or you can listen… I know going outside is expensive as these days, but like, is it this expensive?” Biles asked her followers. “My intention for this video isn’t so that you guys can go bash people or whatever the case is. There’s no ill intent. I just need to know if this is normal… ’cause if it is, I’m staying inside.”
The Price of Perfection — Simone Biles’ Stunning Styling Revelation
When Simone Biles casually revealed she spent a five-figure sum on styling for a single event, the internet did what it does best—it exploded. Headlines buzzed. Fans debated. Critics questioned.
But here’s the thing: this isn’t just about money. It’s about image, branding, pressure, and what it really takes to show up at the highest level—not just in sports, but in the spotlight.
So let’s unpack it. What does “five figures” really mean in this context? Why does it matter? And what does it tell us about celebrity culture today?
What Does “Five Figures” Actually Mean?
Let’s start simple.
Breaking Down the Cost
A “five-figure” expense typically falls between $10,000 and $99,999. That’s a wide range—but even at the low end, it’s a serious investment for a single appearance.
Now ask yourself: would you spend that much on one outfit?
Most people wouldn’t. But most people aren’t Simone Biles.
Why Styling Costs So Much at the Elite Level
At first glance, it might seem excessive. But once you look behind the curtain, the numbers start to make more sense.
It’s Not Just the Outfit
When celebrities talk about “styling,” they’re not just referring to clothes. It includes:
- Custom designer pieces
- Professional hairstyling
- Makeup artists
- Accessories (often luxury or one-of-a-kind)
- Tailoring and last-minute adjustments
The Hidden Fees Add Up Fast
Think of it like building a luxury car. The base model is just the beginning. Every detail—every stitch, every shimmer—adds another layer of cost.
The Pressure to Look Perfect
Let’s be real: when you’re in the public eye, appearance isn’t optional—it’s part of the job.
Cameras Capture Everything
High-definition cameras don’t miss a thing. Every angle, every detail, every flaw—it’s all visible.
Social Media Amplifies It
One photo can go viral in seconds. And with that comes:
- Praise
- Criticism
- Endless commentary
That kind of exposure changes the stakes.
Simone Biles — More Than an Athlete
To understand this spending, you have to understand who Simone Biles is today.
From Gymnastics Icon to Global Brand
She’s not just winning medals anymore. She’s:
- A fashion figure
- A role model
- A businesswoman
Every appearance contributes to her personal brand.
Fashion as a Form of Expression
Clothing isn’t just about looking good—it’s about telling a story.
Making a Statement
What you wear can say:
- “I’m powerful”
- “I’m confident”
- “I belong here”
For someone like Biles, that message matters.
Is It Worth It? Let’s Talk ROI
Here’s where things get interesting.
The Return on Investment
Spending $20,000 on styling might sound wild—until you consider what it can bring:
- Brand partnerships
- Sponsorship deals
- Media attention
Visibility Equals Opportunity
In the world of celebrity, visibility is currency. The more people see you, the more valuable your presence becomes.
The Double Standard Around Spending
Let’s address the elephant in the room.
Why Do People React So Strongly?
When athletes spend big on fashion, reactions tend to fall into two camps:
- Admiration
- Criticism
Gender Plays a Role
Male athletes often spend heavily too—but it doesn’t always spark the same level of scrutiny.
Interesting, right?
The Evolution of Athlete Branding
Gone are the days when athletes were just athletes.
The New Era of Influence
Today’s stars are:
- Influencers
- Entrepreneurs
- Media personalities
And their appearance is part of their toolkit.
Behind the Scenes — The Styling Process
Ever wonder how these looks come together?
It Starts with a Vision
Stylists collaborate with the athlete to create a concept.
Then Comes Execution
From fittings to final touches, it’s a detailed process that can take days—or even weeks.
Luxury Fashion and Celebrity Culture
There’s a reason high-end brands love working with stars like Simone Biles.
It’s About Association
When a global icon wears a brand, it elevates its status instantly.
The Power of Influence
One appearance can drive trends, boost sales, and shape public perception.
Public Reaction — Praise vs Criticism
Let’s talk about the internet’s response.
Supporters Say…
- She earned it
- She deserves to enjoy her success
- It’s part of her profession
Critics Say…
- It’s excessive
- It sends the wrong message
- It’s out of touch
Both perspectives exist—and neither is going away anytime soon.
The Psychology of Luxury Spending
Why do people care so much about how others spend money?
It Reflects Our Own Values
We often judge others based on what we would do in their position.
It Triggers Comparison
Seeing someone spend big can make us question our own choices.
What This Means for Fans
So where does this leave everyday people?
Inspiration or Pressure?
For some, it’s motivating. For others, it feels unrealistic.
Finding Balance
It’s okay to admire without comparing. You don’t need a five-figure outfit to feel confident.
The Bigger Picture — Success and Self-Expression
At the end of the day, this story isn’t really about money.
It’s About Ownership
Simone Biles has worked incredibly hard to reach her level of success.
And With That Comes Freedom
Freedom to spend. Freedom to express. Freedom to choose.
Lessons We Can Take Away
Let’s bring it home.
Success Looks Different for Everyone
What feels excessive to one person might feel normal to another.
Image Has Value
Whether we like it or not, how we present ourselves matters—especially in certain industries.
Context Is Everything
Before judging, it helps to understand the bigger picture.
Conclusion: More Than Just a Price Tag
Simone Biles’ five-figure styling cost might sound shocking at first—but it opens up a deeper conversation about success, image, and the modern celebrity landscape.
In a world where visibility is power and perception shapes opportunity, investing in appearance isn’t just about vanity—it’s strategy.
So the next time you see a headline like this, ask yourself: is it really about the money… or something bigger?