Lainey Wilson slipped her favorite ivory cowgirl hat on this week.
The Yellowstone star posed in a blue suede jacket, white shirt, bolero necktie and fitted blue denim jeans as she had a can of Coors Light in her hand.
‘I was beyond excited to announce my partnership with Coors Light earlier this year by bringing big moments of chill with their Big Game ad,’ the Yellowstone star told
‘Now we’re launching Chill Amplified, a new music platform, where this summer y’all can win tickets to my Country’s Cool Again tour, VIP experiences,’ she also shared.
The blonde beauty added: ‘I am excited to bring y’all backstage with me this summer!’
Chill Amplified is a new music platform made to help drinkers discover the ‘chillest’ places in music and unlock perks like VIP access to top artists, concerts and backstage experiences. All proceeds go to the Heart Like A Truck fund, she added.
LL Cool J added : ‘The Chill Train and the Big Game ad wasn’t enough—I’m excited to be back at it again with Coors Light and their new music program, Chill Amplified.
‘Hip-Hop is a huge part of my life and I’m excited to show fans how I chill, whether that’s in the studio, backstage, before the show or after the set.
‘We all need a little more chill and no beer delivers like an ice-cold Coors Light.’
Lainey also shared on Thursday that she has a new album coming out: Wilson will share her new album, Whirlwind, on August 23 via BBR Music Group/BMG Nashville.
‘Whirlwind. That’s what my life has been the last couple years. I hope this record brings peace to your “whirlwind” and wraps its arms around you like it did me when I was writing and recording it. August 23. Pre-order, pre-save, or pre-add it now!’ she shared on Instagram.
This comes after Lainey starred in a new bourbon campaign.
And the singer told that she couldn’t be happier about it.
‘2024 has been an incredible year so far, and I’m thrilled to have Barmen 1873 Bourbon come along for the ride,’ said the crooner.
‘Together, we’ll create memories for all my fans, starting with the Hold My Bourbon Bar, which will serve some delicious cocktails that I had the pleasure of helping create.
‘I’m also so excited to share that 100% of the proceeds will support my Heart Like A Truck fund to help give back to communities and organizations across the globe.’
She also said: ‘Y’all know I’m a bourbon girl, so believe me when I say I’m absolutely thrilled to announce the Lainey Wilson x Barmen 1873 Bourbon partnership kicking off in 2024.
‘For those of y’all in Nashville, check out the “Hold My Bourbon” Bar, a pop-up brought to you by Barmen 1873 Bourbon with cocktails inspired by yours truly. Open April 5-7 at Good Times, Nashville, TN.
‘Cheers to more smooth notes ahead.’
Barmen 1873 Bourbon is rolling out its first-ever celebrity partnership with Wilson.
A Barmen 1873 Bourbon fan and cocktail enthusiast, Wilson will also bring Barmen 1873 on tour and share the bourbon love all year long for her Country’s Cool Again Tour.
‘Music and bourbon are the perfect pairing, and together, they hit all the right notes,’ said Alan Bremerkamp, Director of Marketing at Coors Spirits Co.
‘Just like Barmen 1873 Bourbon, Lainey Wilson breaks barriers and is blazing her own path, which makes her the perfect artist for us to collaborate with.’
To kick off the multi-year partnership, Barmen 1873 Bourbon and Wilson are collaborating to bring ‘Bell Bottom Country’ to life with their Wilson themed pop-up bar, Hold My Bourbon Bar.
Bourbon and Lainey fans alike can expect a bar like no other.
Completely decked out in Lainey’s western flair and playing her music, the Hold My Bourbon Bar will serve cocktails made with Barmen 1873 Bourbon and inspired by Lainey.
There will be the Wildflowers Old Fashioned: Inspired by Lainey Wilson’s song Wildflowers and Wild Horses, this is the drink for those who were born tough as nails and are hitchin’ a ride on glory’s train.
Then there is the Buckle Up: Inspired by Lainey Wilson’s song, Heart Like A Truck, this is the drink for those with a heart like a truck, this drink is as good as it is tough.
Also included is Wild Horses Manhattan: Named after Lainey’s fan group, this cocktail highlights Barmen 1873 Bourbon’s coffee and chocolate notes, both of which are Lainey’s favorite flavors.
100% of proceeds from the pop-up experience will go to Wilson’s charitable fund, Heart Like A Truck, which supports a variety of causes focused on changing lives for the better and celebrating triumph.
The Hold My Bourbon Bar pop-up will be open April 5-6, 2024 from 6:30-11:00 PM CT and Sunday, April 7, 2024 from 4:30-9:00 PM CT at GoodTimes Full Service Bar on 4th Avenue.
Tickets are required to enter Hold My Bourbon Bar and are available at www.HoldMyBourbonBar.com for $10. With the purchase of a ticket, consumers are granted access to the bar and receive two free drinks and light bar bites. Attendees must be 21+ to experience Hold My Bourbon Bar.
GRAMMY award winning, prolific singer-songwriter Wilson has earned the enthusiasm and praise of the industry.
Critically acclaimed and touted as ‘Entertainer of the Year,’ the Louisiana native has made a name for herself as one of music’s hottest and most sought-after artists of this generation.
Nearly 10 years to the day after leaving her small farming community in a camper trailer to chase her dreams in Nashville, she earned her first PLATINUM certified song, and won over legions of fans across the globe with her signature sound and aesthetic, blending traditional Country with a modern yet retro flare.
Wilson, with six No.1 songs to date, has become the lead female artist with the most No.1’s this decade along with two GRAMMY nominations.
Making her acting debut in Season 5 of Paramount’s smash hit series Yellowstone, Wilson has become a triple-threat in the industry, claiming the roles of singer, songwriter, and actress.
