Simone Biles is no longer just soaring through the air at competitions-she’s now setting trends on the red carpet. At the 2025 Met Gala, she arrived hand in hand with her husband, NFL star Jonathan Owens, and the pair stole the show. Simone wore a custom creation by Herbison, cementing her status as a fashion icon, while Jonathan complemented her look in a refined suit by Nigerian brand Deji & Kola.
This year’s theme, “Superfine: Tailoring Black Style,” was more than just a fashion guide-it was a cultural tribute with deep personal meaning for Biles. But the glamour didn’t end there. Just weeks later, she made headlines again-this time from her own social media feed. A luxury hunt and an unexpected fashion flop
On May 13, Simone took to social media with a luxury emergency: she had her eye on the coveted Chanel 25 mini bag, priced at $5,500. Yet even her Olympic status wasn’t enough to find one-it was sold out everywhere. What seemed like a typical fashion craving quickly turned into a string of memorable moments.
Fast forward to June 3: Simone shared a cheeky Instagram story that had fans and fashion lovers laughing in solidarity. Wearing an oversized faux leather blazer from Kylie Jenner’s KHY line, Simone looked chic-but totally swallowed up by the garment. Her hilarious caption read, “Ms. Kylie Jenner, this is a crime!!!!! this is not XXS/XS.”
The infamous blazer: design vs. reality
The $138 blazer boasts a boxy, ultra-oversized cut with dropped shoulders and flap pockets, crafted in premium textured faux leather-100% PU, to be exact. According to KHY’s size guide, shoppers are encouraged to stick with their usual size, though a note suggests sizing down for those preferring a less dramatic fit. That’s likely where Simone Biles ran into trouble.
Despite ordering an XXS/XS, the blazer drowned the 4’8″ Olympic powerhouse-and the internet got the memo. But Simone didn’t stop there. In a follow-up post, she doubled down on the humor by reposting a photo of Gigi Hadid in a massive Vetements x Tommy Hilfiger hoodie. The oversized look resembled more of a blanket than fashion-eerily similar to how Simone felt in her KHY blazer. Her caption? “this is me in the last slide, SICK.”
In the world of fashion, not every outfit lands as intended. Sometimes, a piece meant to dazzle can miss the mark entirely. Such was the case when Olympic gymnast Simone Biles recently showcased a blazer from Kylie Jenner’s fashion line, Khy. What was intended as a stylish ensemble quickly turned into a viral sensation, sparking discussions across social media platforms.
The Oversized Blazer That Started It All
Simone Biles, known for her impeccable style and petite frame, purchased a faux leather oversized blazer from Khy’s collection. The jacket, labeled XXS/XS, was designed to be a statement piece. However, when Biles tried it on, the fit was comically large, overwhelming her figure. She took to Instagram Stories to humorously critique the sizing, stating, “This is not an XXS/XS,” and calling it “a crime” .
Kylie Jenner’s Khy Brand: A Quick Success
Kylie Jenner launched her fashion brand, Khy, in November 2023. The brand’s debut collection was met with immediate success, generating over $1 million in sales within its first hour. Despite this early triumph, the oversized blazer incident has brought attention to potential sizing inconsistencies within the brand .
The Power of Social Media in Fashion
Simone Biles’ playful critique quickly gained traction on social media. Fans and fashion enthusiasts alike shared the post, turning it into a meme moment. This incident underscores the significant influence of social media in shaping public perception of fashion brands and their products.
The Importance of Inclusive Sizing in Fashion
The blazer incident highlights a broader issue within the fashion industry: the need for inclusive and consistent sizing. Consumers expect that products labeled in specific sizes will fit accordingly. Discrepancies can lead to dissatisfaction and negative publicity, as seen in this case.
Simone Biles: A Fashion Icon in Her Own Right
Beyond her athletic achievements, Simone Biles has become a fashion icon. Her appearances at various events showcase her keen sense of style. From the MET Gala to casual outings, Biles consistently impresses with her fashion choices, making her critique of Khy’s blazer even more impactful.
Kylie Jenner’s Fashion Evolution
Kylie Jenner has always been at the forefront of fashion trends. From her early days in the spotlight to launching her own brand, she has continually evolved her style. The Khy brand is a testament to her commitment to fashion, though the oversized blazer incident suggests room for growth in product consistency.
The Role of Influencers in Fashion Marketing
Influencers like Simone Biles play a crucial role in fashion marketing. Their genuine reactions and critiques can make or break a product’s reputation. Brands must consider this influence when designing and marketing their products.
Consumer Expectations vs. Brand Reality
Consumers have certain expectations when purchasing items from a brand. They anticipate that the products will match the advertised descriptions and images. Discrepancies, such as the oversized blazer incident, can lead to disappointment and erode trust in the brand.
Turning a Fashion Fail into a Marketing Opportunity
While the blazer incident could be seen as a setback, it also presents an opportunity for Khy to engage with its audience. Acknowledging the issue and addressing it transparently can strengthen the brand’s relationship with consumers.
The Future of Khy: Lessons Learned
The oversized blazer incident serves as a learning experience for Khy. Moving forward, the brand can focus on ensuring consistent sizing and maintaining open communication with its customer base to prevent similar issues.
Conclusion: Fashion Is All About Fit
In the world of fashion, fit is paramount. An outfit, no matter how stylish, can fall flat if it doesn’t fit properly. The incident involving Simone Biles and Kylie Jenner’s Khy brand underscores the importance of consistency and inclusivity in sizing. As consumers become more vocal about their expectations, brands must adapt to meet these demands.
