Across 2022-23, production of Season Two of “NCIS: Hawai’i” resulted in total spending in the state of approximately $79.4 million. Spending on wages and salaries for local production crew and other labor was the main expenditure item, making up 68% of the total expenditure at $53.7 million. The remaining 32% of spending was on local suppliers of goods and services at $25.7 million with over 800 local businesses.
We calculate that expenditure by the production of Season Two of “NCIS: Hawai’i” stimulated nearly $104.7 million in contribution to the state’s GDP in 2022–23. We find that for every $1 million that the production’s own activities contributed to the economy, its expenditure supported a further $950,000 along its supply chain and through the payment of wages.
We find that the expenditure undertaken by the show’s production stimulated a total of 1,100 full time and part time jobs across Hawai’i in 2022-23. For every 100 people the production directly employed, its expenditure stimulated another 59 jobs across the state.
When most people think of hit TV shows, they consider entertainment value, plot twists, and beloved characters. But what about the financial side? NCIS: Hawai’i Season Two has not only entertained millions but has also brought a substantial economic impact to Hawaii. From boosting local businesses to increasing tourism, this show has become an unexpected financial powerhouse. Let’s explore how NCIS: Hawai’i Season Two is making waves far beyond the TV screen.
Hawaii’s Film Industry Boom
Hawaii’s Growing Presence in Hollywood
Hawaii has long been a hotspot for filmmakers, with its breathtaking landscapes providing the perfect backdrop for Hollywood productions. NCIS: Hawai’i is one of the latest additions to this trend, helping solidify the state’s reputation as a premier filming destination.
How NCIS: Hawai’i Contributes to the Film Economy
- Job Creation – The show has employed hundreds of local actors, crew members, and production staff.
- Boosting Local Film Services – Equipment rentals, set designers, and special effects teams have all benefited.
- Long-Term Industry Growth – With the success of NCIS: Hawai’i, other productions may choose Hawaii for their next big project.
Tourism Boost: A TV Show’s Influence on Travel
The NCIS: Hawai’i Effect on Tourism
NCIS: Hawai’i is more than just a television series—it’s a massive tourism ad for Hawaii. The stunning beaches, lush mountains, and cultural landmarks showcased in each episode entice viewers to book their next vacation to the islands.
Numbers Don’t Lie: Increase in Visitors
- Hotels and resorts near filming locations have reported an uptick in bookings.
- Tour companies now offer NCIS-themed excursions, taking visitors to the show’s most iconic locations.
- Increased international interest, particularly from fans in countries where NCIS has a strong following.
Boosting Local Businesses
Small Businesses Thriving
From food vendors catering to film sets to local artisans providing props, small businesses are reaping the rewards of NCIS: Hawai’i. Some key benefits include:
- Increased revenue for restaurants and catering services.
- Higher demand for local transportation and rental services.
- Merchandise sales from show-related memorabilia.
Featured Locations Becoming Tourist Hotspots
Some businesses have even seen an increase in foot traffic simply because they were featured on the show. Cafés, hotels, and scenic locations that appeared in NCIS: Hawai’i now experience more visitors eager to see the real-life settings of their favorite scenes.
Job Creation: How NCIS: Hawai’i Provides Employment
Direct Employment in the Film Industry
The show’s production has hired hundreds of local workers, from camera operators to set designers. These jobs offer stable income opportunities in an industry that continues to expand in Hawaii.
Indirect Employment Across Multiple Sectors
- Hospitality and Tourism – More visitors mean more demand for hotel staff, tour guides, and restaurant workers.
- Transportation – Increased use of taxis, ride-shares, and rental cars benefits drivers and service providers.
- Retail and Services – More tourists lead to higher sales for shops and local service businesses.
Government Revenue: Taxes and Economic Growth
Tax Revenue from Film Productions
Every film and TV production in Hawaii contributes to the state’s economy through taxes, permits, and licensing fees. NCIS: Hawai’i is no exception, bringing in substantial tax revenue that can be reinvested in infrastructure, education, and public services.
Long-Term Economic Stability
By encouraging more productions to film in Hawaii, NCIS: Hawai’i sets a precedent that could lead to sustained growth in the entertainment industry, providing lasting economic benefits for the state.
Cultural Impact and Local Representation
Showcasing Hawaiian Culture to a Global Audience
Beyond financial gains, NCIS: Hawai’i plays a crucial role in highlighting Hawaiian culture, traditions, and history. This has led to:
- Increased interest in Hawaiian culture worldwide.
- More respect and appreciation for indigenous traditions.
- Greater opportunities for local actors and storytellers to share their narratives.
Challenges and Considerations
Environmental Concerns
While the economic benefits are undeniable, increased tourism and production activity can lead to environmental strain. Measures must be taken to ensure sustainable tourism and minimize ecological damage.
Balancing Commercialization with Cultural Integrity
It’s essential to balance the financial gains of the show with maintaining the authenticity of Hawaiian culture. Efforts should be made to protect cultural sites and ensure respectful representation.
Conclusion
NCIS: Hawai’i Season Two has proven to be more than just a hit TV show—it’s an economic powerhouse. From job creation and tourism boosts to increased revenue for local businesses, the show’s impact on Hawaii’s economy is undeniable. However, with these benefits come challenges that must be carefully managed to ensure sustainable growth. As NCIS: Hawai’i continues to thrive, its role in shaping Hawaii’s economy and global image will only grow stronger.
