Director Heinz Köbernik and Dreamboat partner with the Olympian to share a glimpse behind her routine and training
Creative production company Dreamboat has unveiled its latest collaboration with biotech haircare brand K18, launching a dynamic new campaign starring world-renowned Olympic gymnast Simone Biles. The campaign, directed by Dreamboat’s own Heinz Kobernik, is an ode to strength, transformation, and scientific innovation – hallmarks of both the K18 brand and Simone herself.
Shot in Houston and Los Angeles, the high-energy films fuse athletic intensity with authentic glimpses behind the curtain, positioning Simone as an expert not just on gymnastics, but on hair care for people with active lifestyles. With her signature power and grace, Simone leads by example, showcasing the regenerative power of K18’s molecular hair technology. Director Heinz Kobernik brings his cinematic style and kinetic pacing to the campaign. “I wanted to move away from a traditional commercial approach and lean into something more real and imperfect, because it was important to Simone that we capture her authentic essence.
“We focused on her off-season training, capturing those in-between moments that often go unnoticed. By keeping the camera rolling throughout the shoot, even between setups, we blurred the lines between film, photo, and real life.” That overlap became the heartbeat of the piece: intimate, unscripted, and human. A layered glimpse into who Simone is beyond the spotlight while also channelling the impressive science behind K18.
Dreamboat and Heinz partnered closely with the brand’s creative team throughout the process, handling everything from pre-production and casting to post and final delivery. According to Peter WIlliams, EP at Dreamboat, “Our goal with this brand relaunch was to create a suite of content that’s responsive to a myriad of platforms and creative needs. Dreamboat is fully embracing the transition from project-based, single-use content to a systems-based approach, delivering an asset bank and creative framework that maximises the value of each production cycle. Heinz understands this approach intuitively and was the driving creative force behind this project from pre-production through post.” The suite of content launched in July across digital platforms and social media as part of K18’s ongoing effort to redefine the conversation around hair health through biotech innovation.
Simone Biles isn’t just a global gymnastics icon—she’s also a beauty trendsetter. While fans usually focus on her jaw-dropping flips and gold medals, there’s another kind of magic happening behind the scenes: her hair. And one product has been working overtime during her off-season—K18 Hair.
In this deep dive, we’re uncovering why Simone Biles turns to K18 to keep her hair healthy, hydrated, and effortlessly fresh when she’s not flipping through the air. If you’re curious about how a world-class athlete keeps her hair thriving amidst training and travel, stick around. This one’s for you.
What Is K18 Hair, Anyway?
The Science-Backed Hair Repair Treatment
K18 Hair isn’t your average conditioner. It’s a biotech-powered hair treatment that repairs damaged hair at the molecular level using a patented peptide—K18Peptide™. Unlike traditional products that temporarily coat the hair, K18 works from within to heal damage from bleach, heat, and color in just four minutes.
Why Everyone’s Talking About It
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Heals damage from chemical services
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Works in minutes, not weeks
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Leaves hair softer, shinier, and stronger
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One bottle lasts for months
Not Just Hype—It’s Backed by Science
This product was developed after a decade of biosciences research. The K18Peptide mimics the natural structure of keratin chains, effectively reconnecting broken bonds in the hair shaft.
Why Simone Biles Loves K18 Hair
Off-Season Doesn’t Mean Off-Duty
Even when Simone isn’t competing, she’s training, traveling, and representing major brands. That means her hair is constantly exposed to sweat, sun, and styling tools. She needs something fast, effective, and reliable—enter K18.
A Busy Athlete’s Best Friend
Simone’s schedule leaves little time for multi-step hair rituals. The K18 leave-in mask only takes four minutes to apply and doesn’t require rinsing. That’s perfect for someone always on the move.
Real Results, No Compromise
After consistent use, Simone’s curls remain:
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Defined
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Frizz-free
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Resilient against heat and humidity
How K18 Fits into Simone’s Haircare Routine
Simplicity Is Key
Biles reportedly uses K18’s Leave-In Molecular Repair Hair Mask once or twice a week, especially after heat styling or swimming. It’s a single-step process:
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Shampoo (no conditioner)
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Towel-dry hair
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Apply K18
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Wait 4 minutes
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Style as usual
Travel-Friendly and TSA-Approved
Whether she’s training in Tokyo or lounging in LA, Simone can carry her K18 in her gym bag. The small bottle packs a powerful punch—perfect for jet-setting athletes and everyday users alike.
K18 vs. Other Hair Treatments
What Sets K18 Apart?
Let’s compare it to other popular hair treatments:
| Feature | K18 | Olaplex | Deep Conditioner |
|---|---|---|---|
| Repairs Inner Hair Structure | ✅ | ✅ | ❌ |
| Leave-In | ✅ | ❌ | ❌ |
| Works in 4 Minutes | ✅ | ❌ | ❌ |
| Requires Rinsing | ❌ | ✅ | ✅ |
No More Long Masking Sessions
We’ve all been there—standing in the shower, waiting 20 minutes with a mask on. K18 changes the game with leave-in convenience and real results.
Who Should Use K18 Hair?
Is It Just for Athletes? Nope.
Whether you’re flipping on a balance beam or flipping through Netflix, K18 works for all hair types:
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Curly
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Straight
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Wavy
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Color-treated
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Bleached
Especially If You…
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Use heat tools often
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Color or bleach your hair
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Struggle with frizz or breakage
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Want a low-effort, high-impact routine
Celebrity Stamp of Approval
More Than Just Simone Biles
K18 has also been spotted in the routines of:
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Hailey Bieber
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Rihanna’s stylists
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TikTok influencers with millions of views
TikTok Loves It Too
With thousands of videos showing jaw-dropping before-and-after shots, K18 has gone viral for all the right reasons.
How to Get the Most Out of K18
Pro Tips from Stylists
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Use once a week if hair is heavily damaged
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Avoid conditioner before applying K18
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Less is more—use only 1-3 pumps depending on hair length
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Don’t rinse it out—the magic happens while it sits in
The Cost: Is K18 Worth It?
Quality Comes at a Price
At around $75 per bottle, K18 is definitely an investment. But considering its long-term benefits and lasting effects, many users (and celebs) say it’s more than worth it.
Think of It Like Skincare—for Your Hair
Would you skip moisturizer after a facial? No way. K18 is that essential step in giving your hair the repair and care it deserves.
Where to Buy K18 Hair
Don’t Fall for Fakes
Stick to trusted retailers:
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K18 official website
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Sephora
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Amazon (only verified sellers)
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Select salons
Watch for Sales and Bundles
Sometimes you can snag value sets with mini sizes for travel or trial kits.
What Users Are Saying
Rave Reviews from Real People
“My hair feels stronger than it has in years!”
“I saw a noticeable difference after the first use.”
“Worth every penny. I’ll never go without it again.”
Simone’s not alone in loving this stuff—millions are hooked.
Final Thoughts: Why K18 Is a Game-Changer
Simone Biles is the definition of strength and style. If K18 is her go-to for keeping her hair healthy during the off-season, it’s safe to say it’s worth a shot. Whether you’re a busy athlete or just want healthier hair with minimal effort, K18 offers pro-level results without the salon hassle.
