On Wednesday, May 28, the 28-year-old history-making Olympian shared a photo to her Instagram Stories of two of the plush characters, which have been trending on social media. “creepy or cute?” Biles wrote over the image, which showed two of the toys dressed in matching black and brown Gucci outfits and bucket hats. “I can’t tell, but since I’m in Asia, I just HAD TO,” she continued on the post, referring to her current Hong Kong travels. At the very bottom of the post, in letters almost too light to catch the eye, Biles added, “very specific like @haileybieber said,” with a laughing emoji. The model and billionaire businesswoman, also 28, reposted the image to her Instagram Stories as well.
According to the official website, Labubu Dolls are “a devilish but cute monster with pointed ears, a charmingly mischievous smile, and very sharp teeth.” The plush pets rose to fame, first in Asia, after K-POP star Lisa revealed that she was a fan. Biles has been showing off her travels since the pro athlete and her NFL husband Jonathan Owens, 29, are in the off-season of their respective sports.
While in Asia, she shared photos on her Instagram Stories of herself taking in some photogenic meals, such as sushi and dim sum. One photo showed her seated at a restaurant table looking at a colorful menu with illustrations of a woman’s face on each side. Biles’ jet black hair was styled with a part down the middle as it flowed past her shoulders and she wore a white T-shirt in the picture. In another upload, the gymnast showed off her full look, which included relaxed-fit black pants, silver tennis shoes and a green Artois PM bag Goyard bag.
When Simone Biles isn’t flipping, twisting, and dominating the gymnastics world, she’s turning heads in another unexpected arena: collectible fashion toys. The Olympic champion has recently shown off her Labubu dolls dressed in high fashion, and guess who’s fangirling over them? None other than Hailey Bieber.
This unlikely pairing of gymnastics royalty, couture fashion, and viral collectibles has people buzzing online. Let’s break down why Simone’s dolls are making headlines, how Hailey Bieber’s stamp of approval amplifies the craze, and why these pint-sized icons are more than just toys.
What Are Labubu Dolls, Anyway?
Before we dive into Simone’s fashion-forward collection, let’s clear up the basics. Labubu dolls are quirky, wide-eyed vinyl figures created by Hong Kong-based brand Pop Mart. Known for their playful designs and cult following, these collectibles often drop in limited editions — meaning once they’re gone, they’re gone.
Think of them as the “streetwear sneakers” of the toy world: rare, trendy, and often resold for big bucks.
Why Simone Biles Loves Labubu Dolls
Simone Biles is more than an athlete — she’s a global icon with style, charm, and a sense of fun. Her Labubu doll collection isn’t just about toys; it’s about expression.
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She loves mixing fashion and creativity.
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The dolls let her show a more playful side outside of gymnastics.
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They reflect her unique personality and love for bold, vibrant aesthetics.
And when she shared them online? Fans went wild.
The Fashion Twist That Changed Everything
Here’s the real kicker: Simone’s Labubu dolls aren’t just sitting on a shelf. They’re dressed in high-fashion outfits that look straight out of Paris Fashion Week.
We’re talking:
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Miniature designer gowns
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Streetwear-inspired fits
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Accessories that would make even Vogue editors jealous
By giving these dolls a couture makeover, Simone transformed them from collectibles into fashion statements.
Enter Hailey Bieber: The Unexpected Fan
When Hailey Bieber, queen of modern chic, noticed Simone’s Labubu dolls, it was game over. Her approval meant:
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The dolls instantly crossed into mainstream fashion culture.
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Social media exploded with fans asking, “Where can I get one?”
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Simone’s influence went from the gymnastics arena to the fashion runway.
Hailey’s co-sign matters because she’s a style trendsetter. If she likes it, chances are, fashion enthusiasts will want it too.
The Celebrity Effect on Collectibles
Simone Biles and Hailey Bieber together create a perfect storm of influence. Here’s why:
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Simone Biles: Known for discipline, athleticism, and confidence.
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Hailey Bieber: Recognized for trendsetting, fashion-forward choices.
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Labubu Dolls: Playful, limited-edition, and hype-driven.
Put them together, and suddenly a niche toy becomes a pop culture phenomenon.
Labubu Dolls as a Fashion Movement
This isn’t just about dolls. It’s about how culture, fashion, and celebrity endorsement collide. Simone’s dolls represent:
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Creativity in fashion expression
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A playful take on luxury trends
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A new type of collectible merging art, toy culture, and couture
They’re basically the tiny runway models we didn’t know we needed.
Why Fans Can’t Get Enough
Scrolling through Simone’s posts, the comments say it all:
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“I need these in my life.”
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“Fashion goals, even in doll form!”
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“Simone, you’ve outdone yourself.”
The hype isn’t just about the dolls. It’s about the unexpected joy of seeing someone like Simone embrace something so fun and stylish.
From Gymnastics Gold to Fashion Gold
Simone has always been about breaking barriers. On the mat, she redefined gymnastics. Off the mat, she’s showing that athletes can be style icons and cultural influencers too.
Her Labubu dolls symbolize that same fearless creativity — taking something ordinary and turning it extraordinary.
Hailey Bieber’s Fashion Stamp of Approval
Hailey isn’t just a fan; she’s a fashion validator. When she nods at something, it instantly gains credibility. Her support proves that Simone’s dolls aren’t just a cute hobby — they’re a legit fashion moment.
It’s like the difference between liking a local band and then seeing them headline Coachella. Suddenly, the world pays attention.
The Social Media Buzz
Instagram, TikTok, and Twitter (X) are flooded with posts about Simone’s dolls. Fashion bloggers, toy collectors, and fans are all sharing, reposting, and hyping the collection.
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TikTok edits show the dolls styled like supermodels.
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Instagram reels compare their outfits to real designer looks.
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Twitter memes are calling Simone the “Labubu Queen.”
The conversation is everywhere.
Labubu Dolls: The New Collector’s Item?
Thanks to Simone and Hailey, these dolls could skyrocket in demand. Much like sneaker drops or limited handbags, Labubu dolls might become the next big status symbol in collectibles.
If you own one now? Consider yourself ahead of the curve.
What This Means for Fashion and Pop Culture
This crossover shows us one thing: fashion is evolving. It’s not just about clothes anymore; it’s about expression in every form — even toys.
Labubu dolls may be small, but their impact is huge. They’re bridging gaps between:
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Athletes and fashionistas
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Celebrities and fans
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Playfulness and high art
Could Simone Launch Her Own Collection?
Here’s a thought: what if Simone Biles collaborated with Labubu for an official “Simone x Labubu” fashion doll line?
It would sell out instantly. Imagine:
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Gymnastics-inspired couture looks
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Gold-medal accessories
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Limited-edition signed dolls
The possibilities are endless — and fans would love it.
The Bigger Picture
At the end of the day, Simone’s Labubu dolls are more than just toys. They represent joy, creativity, and cultural crossover.
By sharing her collection, Simone reminds us that fashion should be fun, expressive, and a little unexpected. And with Hailey Bieber cheering her on, this moment is only getting bigger.
Conclusion
Simone Biles may be known as the greatest gymnast of all time, but her Labubu dolls are proving she’s also a cultural tastemaker. By dressing them in high fashion and catching Hailey Bieber’s attention, she’s turned a quirky collectible into a global conversation. In a world where fashion and pop culture collide daily, Simone shows us that style has no limits — not even doll-sized ones.
