The 2024 Summer Olympics may be long gone, but Simone Biles is still keeping busy. While chronicling her travels for the Kentucky Derby on her Instagram Stories on Friday, May 2, the Olympic athlete, 28, gave a glimpse of her next business venture — a restaurant in partnership with The Playmakers Group inside George Bush Intercontinental Airport (IAH).
While the Houston-based airport first announced the restaurant, called “Taste of Gold,” last September, Biles said she had not had a chance to check it out until now. “On my way to Louisville for the Kentucky derby and I finally got to see my restaurant at the airport !!!!!!” she wrote over a photo of herself posing in front of the restaurant. The image showed Biles proudly smiling from ear to ear as she extended one hand in the air and the other to her side in front of a wall that said, “COMING SOON SIMONE BILES TASTE OF GOLD.” The wall had a painted flag and silhouettes of gymnasts.
Although the new restaurant is far from the world of gymnastics, its name certainly pays homage to Biles’ beloved sport. As fans recall, Biles went to Paris to compete in the 2024 Summer Olympics with seven medals and returned with four more, including gold in the women’s all-around and individual vault final. According to a press release, Taste of Gold will “celebrate Biles’s remarkable global achievements.” “The chef-crafted menu will feature signature food and beverage items curated by restaurant industry innovator Mark Brezinski and created to ‘wow’ every traveler,” the press release said.
Let’s face it—Simone Biles is no stranger to turning heads. She’s dominated the gymnastics world with gravity-defying moves, countless medals, and an unshakable legacy. But now, she’s setting her sights on something entirely different. And here’s the kicker—it has nothing to do with flips, vaults, or floor routines. So what’s Simone up to now? Buckle up, because this next chapter might just inspire you to chase your own dreams—outside the box.
Reinventing Herself Beyond the Mat
We’ve seen Simone Biles rise, fall, and rise again. But now, she’s evolving—and showing the world that there’s more to her than athletic brilliance.
Why the Shift Now?
Let’s be real—after winning nearly everything there is to win in gymnastics, what’s left to prove? Simone’s next move isn’t about medals. It’s about meaning.
Her New Mission: Impact Over Accomplishment
She’s stepping into a new role with purpose. A mission-driven life outside gymnastics. She’s traded chalk for creativity, medals for meaning, and routines for revolution.
So, What Exactly Is Simone Biles Doing Now?
Drumroll, please… Simone Biles has officially launched her own athleisure clothing line!
Yep, you heard that right. She’s bringing her unmatched sense of style, empowerment, and strength to the fashion world—and it’s already making waves.
The Birth of Her Brand
It’s called “Astara by Simone”, and it’s all about comfort, confidence, and self-expression. Think sleek designs, bold colors, and fits that celebrate every body.
More Than Just Fashion—It’s a Movement
This isn’t just about clothes. Simone is promoting mental health, body positivity, and confidence—values she’s lived by and now wants others to wear proudly.
What Sets Astara Apart in a Crowded Market?
Let’s face it—athleisure is a booming business. So why is Astara standing out?
Representation Matters
Simone’s line is inclusive AF. Every campaign features diverse models—from different backgrounds, shapes, and sizes. It’s real, relatable, and revolutionary.
Biles’ Voice Is Loud and Clear
She’s not just the face of the brand—she’s the heart of it. Every collection reflects her journey, struggles, and triumphs.
From Leotards to Leadership—Simone the Entrepreneur
Simone isn’t just dabbling in fashion. She’s taking the reins as a CEO and creative director, proving she’s more than just muscle—she’s a business mogul in the making.
Smart Business, Heart-Driven Hustle
She’s merging her personal story with smart branding. And let’s be honest, who wouldn’t want to wear something inspired by a literal icon?
Fan Reactions: The Internet Is Freaking Out
Social media is buzzing. From TikTok try-ons to Insta love letters, fans are eating this up.
Viral in Seconds
The launch video? Over 5 million views in 24 hours. The first drop? Sold out in minutes. Safe to say—this isn’t just a phase. It’s a phenomenon.
Mental Health Advocacy Woven In
You know Simone’s been vocal about mental health—and now she’s weaving that message into everything she creates.
Fashion Meets Wellness
Each collection drop includes a mental health resource or tool—from guided journals to affirmations on tags. It’s style with soul.
A New Chapter, A New Legacy
This isn’t the end of her story. It’s a bold new beginning.
Redefining What Winning Looks Like
For Simone, success isn’t about podiums anymore. It’s about purpose. And that’s the kind of win we all need to root for.
What’s Next for Simone?
More designs, more partnerships, and possibly a lifestyle empire. The sky isn’t even the limit for her anymore.
Rumor Has It…
There’s chatter about a collab with major fashion houses. Nike? Fabletics? Even Beyoncé’s Ivy Park? Let’s just say—watch this space.
The Power of Reinvention
Simone Biles is living proof that you’re never just one thing. She’s flipping expectations and landing on her feet—again.
Final Thoughts: Why This Matters
Because it shows us all that reinvention isn’t just possible—it’s powerful. Simone Biles didn’t stop being a role model when she left the mat. She just found a new way to inspire.
