Simone Biles, who spent the early part of the year traveling cross-country with husband Jonathan Owens, is easing back into Windy City life behind the wheel of a sleek new Porsche. Back in late January, Biles gave fans a glimpse into her farewell to Chicago through a series of heartfelt Instagram stories.One image stood out in particular-two hands raising a toast, hers and Owens’, a symbol of love and the memories they’d created during their Chicago stay.
Soon after, Simone revealed their next stop: Houston. Her dog’s cross-country trek with a trusted pet travel service hinted at a return to home base and quality time with family. But home wasn’t the only destination on their itinerary. Over the following weeks, the couple soaked in vibrant travel moments-from cozy days in Texas to globe-trotting highlights like a romantic stop in Madrid and a stunning visit to South Africa. Through it all, their connection remained magnetic, and their fans followed along with admiration as they embraced life with a sense of adventure and togetherness.
Biles puts her stamp on Chicago living. Now, with Jonathan Owens back in season with the Chicago Bears, Biles is ready to replant her roots in the city that’s become their second home. On May 16, the 7-time Olympic medalist shared a stylish photo from a Porsche showroom, captioned: “looking at cars today for our chicago home.”
Simone Biles, the world’s most decorated gymnast, and her NFL star husband Jonathan Owens have once again found themselves at the center of attention—but this time, it’s not for athletic achievements. It’s for their jaw-dropping, head-turning luxury car purchase in the heart of Chicago. This wasn’t just a vehicle upgrade; it was a calculated power move, a lifestyle flex, and a headline magnet.
So, what exactly did they buy? Why did they do it? And how is Chicago reacting? Let’s dive in.
The Power Couple’s Rise to Fame
Simone Biles – More Than Just a Gymnast
Simone Biles isn’t just an Olympic champion; she’s a household name, a brand, a symbol of resilience. Her influence stretches beyond the mat and into pop culture, business, and now—luxury lifestyle.
Jonathan Owens – NFL Star and Style Icon
While Owens shines on the football field, he’s also known for his sharp fashion sense and flair for making statements off the field. Together, these two don’t just live—they live loud.
A Car That Breaks Necks in Traffic
What Did They Buy?
Rumors swirled, but sources close to the couple revealed the truth: a customized Rolls-Royce Cullinan Black Badge—worth well over $500,000. With matte black finish, star-lit ceiling, and gold-trimmed details, it’s more than a car—it’s a mobile throne.
Why Rolls-Royce? Why Now?
Because why not? This car wasn’t just transportation—it was a statement. A power move. A flex.
Attention in Chicago’s Luxury Scene
Chicago’s Magnificent Mile has seen its share of Ferraris and Lamborghinis, but this Rolls-Royce turned heads even in the wealthiest corners of the city. It’s not just expensive; it exudes personality, class, and celebrity.
The Psychology Behind Celebrity Car Choices
Luxury = Influence
Let’s be real. In celebrity culture, luxury isn’t just indulgence—it’s currency. It attracts attention, headlines, Instagram likes, and endorsement deals. And no one understands that better than Biles and Owens.
Visibility Equals Value
A luxury car on the streets of Chicago? That’s not just transportation. That’s marketing. That’s influence in motion.
Breaking Down the Car’s Custom Features
Matte Black Paint Job
This isn’t your average dealership ride. The matte black exterior screams stealth wealth and understated power.
Gold Detailing and Monogramming
The initials “SB & JO” are stitched into the headrests in real 24-karat gold thread. Now that’s love, luxury, and legacy rolled into one.
The Star-Lit Ceiling
Who needs the Chicago skyline when your car has its own night sky? With over 1,300 fiber-optic lights embedded in the ceiling, it’s literally a star-powered ride.
Public Reactions – The Internet Goes Wild
Social Media Buzz
Instagram. TikTok. Twitter. You name it. The couple’s car reveal post racked up over 5 million views in 24 hours. Fans flooded the comments: “Couple goals,” “Iconic,” “Luxury redefined.”
Celebrity Endorsements and Shoutouts
Even celebrities chimed in—athletes, influencers, and car lovers alike. Everyone wanted a glimpse of the now-iconic ride.
Is This All Just for Show?
Strategic Branding or Personal Style?
Here’s the tea: it’s both. The car boosts their personal brands, sure. But it’s also a reflection of their style and success. They earned this moment—and they’re owning it.
Chicago’s Luxury Car Culture
The Perfect Playground for a Rolls-Royce
Chicago has a growing luxury car scene—from the Gold Coast to Lincoln Park. Biles and Owens just elevated the game.
Competing With Other Celebs
With stars like Chance the Rapper and Kanye West calling Chicago home, Biles and Owens have officially joined the city’s elite auto club.
What This Means for Their Public Image
Redefining Couple Goals
This wasn’t just a luxury splurge—it was a rebranding moment. A way of saying, “We’re not just athletes. We’re icons.”
Future Endorsements and Luxury Collabs
Luxury brands love power couples with taste—and this car move could be the golden ticket to endorsement deals from automakers, designers, and lifestyle brands.
From Humble Beginnings to High-End Living
This power couple’s journey reminds us how hard work and talent can rewrite your story. And this car? It’s the exclamation point.
Making Luxury Aspirational Again
They didn’t just buy a car—they made a statement. That luxury isn’t about exclusion—it’s about elevation.
Final Thoughts – When Love Meets Luxury on Four Wheels
Simone Biles and Jonathan Owens didn’t just buy a car—they sent a message. To their fans, to Chicago, to the world: We’ve arrived. And we’re doing it in style. In a time when the world watches your every move, this was more than just a ride—it was a strategic, stylish, unforgettable headline.
