Last year at the Paris Olympics, Simone Biles silenced every doubt left from Tokyo’s “twisties” scare, roaring back with three golds and a silver to reaffirm her status as the greatest gymnast of all time. After that domination, the 28-year-old shifted gears, taking a break and traveling the world, focusing on herself, yet never slowing down her financial momentum. Even while on a break, Biles remains a turnover powerhouse, once again landing among the highest-paid athletes of 2025.
Sportico has released its latest list of the world’s highest-paid women athletes, and Simone Biles once again secures a spot in the top 20. The 28-year-old brought in $11 million in 2025, an impressive figure considering she spent the year away from competition. This payout places her 11th on the 2025 list. Last year, Biles held a slight advantage; she earned $11.2 million, landing inside the top 10. In the updated rankings, she slips one position but remains one of the most marketable and highest-paid athletes globally.
Well, here’s the catch: Simone Biles’ brand value hasn’t dipped in the slightest, even during her hiatus. Last year, out of her $11.2 million earnings, only $200,000 came from competition, while a massive $11 million flowed in through endorsements. And this year, the story is no different. Her commercial pull remains as strong as ever. This year, the tennis stars again make up most of the high-earners, with Coco Gauff, Aryna Sabalenka, and Iga Swiatek taking the top three positions, raking in $31M, $30M and $23.1M respectively. Chinese-American freestyle skiing sensation Eileen Gu ranked fourth on the list with a final payout of $23 million, while Caitlin Clark secured the sixth spot, closing the year with an impressive $16.1 million in total earnings. While the endorsements for many athletes increased or decreased this year, Simone Biles’ brand value remained constant.
Simone Biles Still Reigns Supreme
When you think of greatness, Simone Biles instantly comes to mind. She’s not just a gymnast—she’s a global icon, a brand, and a phenomenon. As her 2025 earnings roll out, one thing becomes perfectly clear: Biles continues to soar above the competition, both on and off the mat.
But what exactly makes her such a powerful figure in sports and business? Let’s dive deep into her world.
Simone Biles’ Fame and Fortune: A New Level of Dominance
Simone Biles isn’t just earning well—she’s redefining what it means to be a modern athlete. Her financial growth reflects the perfect blend of athletic excellence, branding power, and cultural influence.
A Legacy Built on Unmatched Skill
With the most Olympic and World Championship medals in gymnastics history, Biles has built a legacy that directly drives her skyrocketing earnings.
2025 Earnings: What We Know So Far
Her latest 2025 financial reports show substantial increases in:
-
Endorsements
-
Sponsorships
-
Media appearances
-
Merchandise deals
-
Gymnastics influence and brand partnerships
These numbers don’t just place her in elite company—they place her at the very top.
The Breakdown: Where Simone Biles’ 2025 Money Comes From
To understand her dominance, you have to look beyond the surface. Her income streams are diverse and incredibly strategic.
Endorsements: A Marketing Goldmine
Simone Biles is one of the most sought-after faces in global advertising.
Think:
-
Sportswear giants
-
Energy drink brands
-
Lifestyle companies
-
Wellness products
Her presence equals instant trust.
Why Brands Love Biles
Because she symbolizes strength, reliability, and authentic influence—qualities advertisers dream about.
Gymnastics Success Continues to Pay Off
Despite stepping back from certain competitions in past years, Biles’ 2025 presence in the gymnastics world reflects record-breaking performance and consistent excellence.
Competition Earnings and Appearances
With each event she attends, her value climbs—not just in prize money but in exposure and influence.
Special Features and Elite Competitions
Her participation almost guarantees sold-out seats, trending hashtags, and mainstream media coverage.
Simone Biles as a Brand: The Power of Global Recognition
Being Simone Biles is, quite simply, a full-time business.
Social Media Influence
Millions of followers.
Massive engagement.
Unmatched relatability.
Biles trends effortlessly, creating viral moments with minimal effort.
Why This Matters for Her 2025 Earnings
Brands pay premium prices when an athlete can spark viral buzz—and Biles does it with every post.
Documentary Deals and Media Projects
Simone Biles’ story continues to captivate audiences, inspiring countless productions and media projects.
Streaming Platforms Want Her Story
Her journey—filled with triumphs, advocacy, and resilience—makes her a favorite for documentaries, interviews, and exclusive series.
2025 Media Revenue Boost
New deals this year alone have noticeably increased her reported earnings.
Product Lines and Legacy Businesses
Simone Biles is no stranger to building a business empire.
Signature Products
From clothing to gymnastics gear, her branded products continue to thrive in the consumer market.
Gymnastics Training Programs
Her training programs and facilities remain among the most respected in the world, adding a consistent revenue stream.
How Simone Biles Stays in Elite Company
In a world full of athletes, only a few achieve true longevity. Biles is one of them.
Reinventing Herself Every Year
She grows with the industry—expanding into wellness, health advocacy, mental-health discussions, and beyond.
Balancing Personal Life and Professional Growth
Her genuine, down-to-earth presence strengthens her connection with fans, increasing her overall market value.
Simone Biles’ 2025 Earnings Compared to Other Athletes
When looking at the numbers, one thing becomes clear—Biles stands shoulder-to-shoulder with top-earnings athletes, even from entirely different sports.
Out-earning Many Male Counterparts
Gymnastics may not traditionally be a high-income sport, but Simone Biles has flipped the script.
A Global Icon in Sports Business
She’s not just competing; she’s dominating.
The Secret to Her Continued Success
Simone Biles’ earnings aren’t just about talent—they’re about vision.
Authenticity + Influence = Unmatched Value
Fans don’t just admire her—they trust her.
Navigating the Spotlight with Grace
Her honesty about mental health, pressure, and perseverance has made her a symbol of strength in modern culture.
What the Future Holds for Simone Biles
If 2025 is any indication, Simone Biles’ future earnings could grow even more dramatically.
More Partnerships Coming
Brands continue lining up.
Potential Coaching and Mentorship Expansion
Her leadership is just beginning.
More Competitions?
Fans are still hoping for more iconic performances.
Why Simone Biles Remains the Gold Standard
It’s simple: she has redefined what an athlete can be—power, influence, and authenticity rolled into one.
Conclusion
Simone Biles’ 2025 earnings are more than just a financial report—they’re a powerful reminder of her lasting impact on sports, culture, and global branding. She continues to remain in elite company because she is the elite. With unmatched talent, a powerhouse presence online and in the media, and a growing business empire, Simone Biles proves once again that she’s not just participating in gymnastics—she’s rewriting the rules.
