The devotion of NCIS fans reached a new level as supporters of NCIS: Tony & Ziva staged a highly visible campaign in Times Square to save the canceled spinoff. Just weeks after Paramount+ announced the show’s cancellation, fans purchased a digital billboard near Broadway and 49th Street, ensuring the message “Save Tony and Ziva” appeared every hour for an entire day.
The effort did not go unnoticed. Michael Weatherly, who starred as Tony DiNozzo, took to social media to thank fans for their passion and creativity. In a heartfelt post, he admitted the display made him smile—and nearly tear up—calling the gesture “beautiful” and expressing deep gratitude to everyone involved.
While the show’s future remains uncertain, the response highlights the enduring connection between the NCIS universe and its audience. For many fans, Tony and Ziva’s story still feels unfinished.