On June 2025, Dakota Johnson made national headlines—not for a fashion statement, but for her candidness on live TV. While promoting Materialists during a segment on Today, the Fifty Shades star let slip a curse word, surprising host Craig Melvin mid‑broadcast the-sun.com.
Johnson appeared relaxed and upbeat when the unscripted profanity escaped. Melvin, blushing and flustered, paused before cutting to commercial, later joking it was the “best moment of the morning” . Social media quickly picked up on it—Twitter lit up with memes and playful praise for her unfiltered authenticity.
Fans appreciated the moment, remarking how refreshing it was to see a star of her stature be so human on camera. It was a reminder that even polished premieres and scripted interviews can’t erase genuine, unscripted charm .
For Johnson, the slip didn’t derail her promo schedule. She laughed it off in follow-up interviews, saying, “Live TV’s live TV.” The moment became part of the narrative—another anecdote in a growing list from her Materialists publicity journey.
