Simone Biles has mocked Kylie Jenner’s clothing brand for its strange sizing. The 28-year-old Olympian shared a picture of herself in the dark purple blazer from the clothing brand, Khy, on Instagram on Tuesday. In the mirror selfie, the jacket appeared to be way too big on Biles, with the large sleeves extending beyond her hands. The jacket was also quite long on Biles and went down to her knees. In the caption, the athlete mocked the sizing of the look and called out Jenner. “Ms. Kylie Jenner, this is a crime !!!!!!” Biles wrote, adding a series of laughing face emojis. “This is not an XXS/XS.”
Biles compared her appearance in the blazer to an exaggerated oversized look on model Gigi Hadid, writing: “This is me on the last slide. SICK.” In the photo, Biles appeared to be wearing Khy’s Faux Leather Oversized Blazer in the merlot shade, which retails for $138. However, the brand sells other blazers that aren’t oversized, which retail from $118 to $298. Speaking to The Independent, a source close to Jenner defended the jacket, saying it was meant to be an oversized piece that replicates how the reality star “loves to wear her jackets.”
“Even though it’s an XXS/XS, you can push the sleeves up, wear open or fully buttoned up, or pair with tights and a bralette to wear it almost like a dress. It is supposed to have an almost trench-like look when worn over a dress,” the source said. “It was developed alongside other oversized pieces in the KHY Wardrobe collection.” The company also sells mini dresses, denim jackets, bralettes, footed leggings, joggers, long-sleeved thumb-hole tees, and more. In March, Khy released a collection of latex dresses, skirts, and tops, which come in red, white, or black. The new line was also a part of Khy’s partnership with Poster Girl.
While wearing one of the red dresses, Jenner spoke about how confident she felt in the latex outfit and poked fun at how often she’d wear it. “I’d wear this out to the club. I’d wear this outfit to pick up my kids from school,” she quipped in a video on Khy’s Instagram page at the time. “I would wear this outfit to take business meetings. I feel very snatched in this outfit.”
To create the clothing line, which launched in November 2023, Jenner partnered with her mom, Kris Jenner, as well as the impressive investor duo Emma and Jens Grede, co-founders of numerous celebrity brands such as Skims, Good American, and Brady. Khy surpassed $1 million in sales within the first hour after its launch, according to a People report.
Fashion drama just hit a new level when Olympic legend Simone Biles publicly criticized Kylie Jenner’s clothing line for what she called “criminal” blazer sizing. The incident quickly went viral, sparking debates about fashion inclusivity, unrealistic sizing, and the role of celebrities in shaping the industry.
In this article, we’ll break down the feud, explore the deeper issues behind it, and uncover why this clash between a gymnast and a reality star turned business mogul is more than just about a blazer—it’s about the future of fashion.
It all started when Simone Biles shared her frustration on social media after trying on a blazer from Kylie Jenner’s brand. The fit was so off that Biles didn’t just shrug it off—she called it “criminal.” Her bold choice of words set the internet on fire. Suddenly, the conversation wasn’t just about a jacket; it was about whether celebrity-driven fashion labels are truly inclusive—or just cash grabs.
What Triggered the Blazer Controversy?
The specific blazer in question came from Kylie Jenner’s popular clothing line, known for sleek designs and high price tags. Biles claimed that despite ordering her usual size, the blazer fit like it was designed for a completely different body type.
This wasn’t just a one-off complaint. Many fans jumped in, saying they too struggled with inconsistent sizing from celebrity brands.
The Rise of Celebrity Fashion Brands
From Rihanna’s Fenty to the Kardashian empire, celebrity clothing lines have exploded over the past decade. Fans love buying into a piece of their idol’s lifestyle—but not every star delivers quality or inclusivity.
Kylie Jenner, already a billionaire from Kylie Cosmetics, expanded into fashion. But with fame comes higher expectations, and Simone’s criticism showed that even a Jenner can’t escape accountability.
Why Sizing Issues Hit a Nerve With Consumers
Let’s face it—nothing kills shopping joy faster than realizing your size doesn’t actually fit. For many people, inconsistent sizing feels like a personal attack. It messes with body confidence and makes shopping stressful instead of fun.
So when Simone Biles, a world-class athlete admired for her strength and resilience, called out the blazer sizing, millions felt seen.
Simone Biles: A Voice for Body Inclusivity
Biles isn’t just any shopper. She’s an Olympic gymnast with a physique that represents strength, discipline, and health. When someone like her struggles with sizing, it highlights a much bigger issue: fashion still caters to unrealistic body standards.
Her comments weren’t just shade at Kylie—they were a call for change.
Kylie Jenner’s Clothing Line Under Scrutiny
Kylie’s brand thrives on exclusivity and Instagram-worthy looks. But exclusivity often translates to limited sizing, leaving many customers out of the picture.
Now, with Simone’s comments circulating worldwide, Kylie’s team faces growing pressure to reevaluate sizing standards.
Social Media Reacts: From Memes to Heated Debates
Within hours of Biles’ post, Twitter, TikTok, and Instagram exploded. Memes joked about needing “microscopic arms” to wear the blazer, while serious threads debated how celebrity brands profit off fans without serving them properly.
This wasn’t just gossip—it was viral fashion activism.
The Fashion Industry’s Sizing Problem
Here’s the truth: the fashion world has had a sizing crisis for decades. Brands often use “vanity sizing” (making clothes smaller or larger than the tag says) to manipulate consumer perception. Others stick to outdated body charts that exclude most real people.
Simone Biles simply said what many of us have been thinking.
Celebrity Influence on Fashion Standards
Celebrities like Kylie Jenner set trends and shape what’s considered fashionable. But with great influence comes great responsibility.
If Kylie’s brand can push tiny blazers, it can just as easily push inclusive sizing—and fans expect nothing less.
Why Consumers Feel Betrayed by Sizing Gimmicks
Think about it: you admire a celebrity, buy their product, and it doesn’t even fit. It’s not just disappointing—it feels like betrayal.
That’s why Simone’s blunt call-out resonated so strongly. She wasn’t just venting; she was standing up for millions of frustrated shoppers.
The Psychology Behind Clothing Sizes
Here’s where it gets interesting: clothing sizes are tied to self-worth. A too-small blazer doesn’t just pinch your shoulders—it pinches your confidence.
Simone’s “criminal” remark was more than a joke. It nailed the emotional weight of bad sizing.
Lessons From the Simone Biles–Kylie Jenner Clash
This clash teaches us one clear lesson: consumers demand better.
Brands can’t hide behind celebrity names forever. If the sizing doesn’t work, people will speak up—and thanks to social media, their voices will echo worldwide.
What Brands Should Learn About Inclusivity
Fashion brands need to:
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Offer accurate, consistent sizing
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Showcase diverse body types in campaigns
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Stop treating inclusivity as a trend and start treating it as a standard
Because if even Simone Biles feels excluded, imagine how the average shopper feels.
The Future of Celebrity Fashion Lines
Will Kylie Jenner respond to the backlash? Possibly. The smart move would be embracing the criticism and announcing changes.
If she doesn’t, fans might shift their loyalty to more inclusive brands—after all, fashion is about expression, not exclusion.
Final Thoughts: Beyond the Blazer
At first glance, this drama seemed like a petty celebrity feud. But dig deeper, and you’ll see it’s about something much bigger: representation, inclusivity, and respect for consumers.
Simone Biles gave voice to an issue millions face daily, and Kylie Jenner’s brand now sits at a crossroads. Will it evolve—or stay stuck in the old fashion game?
