
Jordan Chiles has often mirrored Simone Biles in more ways than one. While Biles made headlines when she typed out her fashionable plea, “I need itttt… anyone know/have a chanel rep?” she revealed a side of herself that resonated with fans, an Olympic champion with the same longing for luxury as anyone else. On Threads, she added, “the chanel 25 is sooooo cute ughhh,” her enthusiasm clear. It was not about medals or routines that day, but about a handbag.
The bag in question was no ordinary accessory. Listed by Chanel as washed denim with gold-tone metal, it was part of the Spring-Summer 2025 Ready-to-Wear collection. The description read, “The Spring-Summer 2025 Ready-to-Wear collection is an ode to movement and freedom. Boldly reinterpreted, the codes of the House are the signature of a free and confident allure.” For Biles, it was another arena where elegance and ambition met, and her hunt for the Chanel 25 was as deliberate as her work on the balance beam.
Chiles, who has long taken inspiration from her closest friend, has now admitted to her indulgence in the same arena. Speaking with Ariel Baker of Marie Claire in August during the launch of her Shero Athlete Collective, she was asked about her most expensive buy. “There are a few items that are priceless to me, so I consider them the most expensive in my routine. My Bible, for example, reminds me that God always has me and that his angels are always watching over me.” It’s rare to see an athlete having a Bible beside them in the new age social media era.
When it comes to Olympic-level athletes, you’d expect their biggest investments to be in training gear, fitness equipment, or maybe even vacation getaways. But when Simone Biles first revealed her love for a certain luxury habit, fans were stunned. And now, Jordan Chiles has joined the club—confessing that she too has spent thousands feeding the same indulgence.
What exactly is this lavish habit, and why are some of the world’s best athletes happily splurging on it? Let’s dive deep into the story behind their expensive obsession.
The Luxurious Habit That’s Turning Heads
So, what’s this guilty pleasure? High-end fashion and designer handbags.
Both Simone Biles and Jordan Chiles have openly admitted that they can’t resist luxury brands. From Louis Vuitton to Gucci and beyond, these stars are spending thousands of dollars to build collections that rival celebrity wardrobes.
But here’s the kicker—it’s not just about the items themselves. For these athletes, shopping for luxury goods has become a form of self-care and empowerment.
Why Simone Biles Started the Trend
Simone Biles shocked fans when she revealed her passion for collecting luxury handbags. Far from being just “trophies,” she described them as personal rewards for her hard work, sacrifices, and relentless training.
Think about it—after years of 5 a.m. practices, strict diets, and the immense pressure of being the most decorated gymnast in history, why not treat yourself?
Her message resonated with fans: luxury spending doesn’t mean irresponsibility—it can symbolize self-celebration.
Jordan Chiles Follows Suit
Now Jordan Chiles, one of Biles’ closest teammates and friends, has confessed that she too spends thousands on the same luxurious passion.
In interviews, Chiles admitted that she sometimes feels guilty about the splurges—but ultimately, she views them as a well-earned indulgence.
For her, luxury shopping isn’t just about status. It’s about confidence, expression, and even motivation to keep pushing forward in her career.
Why Athletes Splurge on Luxury Goods
Ever wondered why some of the world’s best athletes love designer labels? It boils down to a few key reasons:
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Rewarding Hard Work – After years of sacrifices, these purchases feel like trophies.
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Boosting Confidence – Wearing luxury brands can feel empowering, especially in competitive environments.
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Creating Memories – Each purchase often marks a milestone in their career.
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Expression of Personality – Fashion is art, and for athletes, it’s a way to showcase individuality.
The Psychology Behind Luxury Shopping
Luxury spending isn’t just about materialism. Psychologists argue that indulging in high-end goods can actually boost mental health when done responsibly.
For Biles and Chiles, who live under constant scrutiny, luxury shopping serves as a reminder that they’re more than just athletes—they’re individuals who deserve joy.
How Social Media Fuels This Habit
Instagram and TikTok have made luxury shopping more visible than ever. Fans see Simone and Jordan flaunting their collections, and the cycle continues.
Social media doesn’t just showcase—it normalizes the habit. Suddenly, it’s not surprising to see top athletes dropping thousands on a Chanel bag.
Criticism from Fans
Of course, not everyone applauds this spending habit. Some critics argue that flaunting wealth is out of touch, especially when so many fans struggle financially.
But here’s the twist—both gymnasts have emphasized that they budget carefully and don’t encourage reckless spending. Instead, they frame it as a personal choice rooted in self-love.
Luxury Spending as Self-Care
For high-pressure athletes, mental health is everything. Therapy, vacations, and yes—luxury shopping—are all part of maintaining balance.
When Simone Biles withdrew from Olympic events to prioritize mental health, she sparked global conversations. In that same spirit, her luxury indulgences aren’t just purchases—they’re emotional investments.
The Culture of Reward in Sports
It’s not just gymnastics. Across sports, from NBA stars to tennis legends, rewarding oneself with luxury goods is part of the culture.
Think of it like a victory lap. For gymnasts who train tirelessly with little downtime, luxury shopping is one way to celebrate success.
Is This Habit Sustainable?
Spending thousands may sound excessive, but for world-class athletes with sponsorships and endorsements, it’s manageable.
The key difference? They see luxury purchases not as reckless expenses, but as symbols of achievements.
Fans Embrace the Glamorous Side
While some criticize, many fans celebrate Simone and Jordan’s luxury style. After all, it’s refreshing to see them living like young women in their 20s—not just sports machines.
It adds a relatable human layer to their otherwise superhuman careers.
The Bond Between Biles and Chiles
One fascinating aspect of this story is how Biles and Chiles influence each other. Their friendship extends beyond gymnastics—it spills into lifestyle choices too.
By sharing luxury shopping habits, they showcase the joy of celebrating wins together, both in and out of the gym.
Luxury and Legacy
At the end of the day, these luxury purchases aren’t just fleeting indulgences. They’re part of the legacy these athletes are building.
Just like medals and records, their collections reflect their journey—moments of triumph, struggle, and self-love.
Should You Splurge Like Simone and Jordan?
Before you run to buy a designer bag, remember this: their spending habits are backed by careers that support them financially.
That said, there’s a takeaway for everyone—reward yourself. Maybe not with a Gucci purse, but with something that makes you feel special and celebrated.
The Bigger Picture
Simone Biles and Jordan Chiles aren’t just spending money. They’re rewriting the narrative of what it means to be an athlete.
Luxury isn’t about showing off—it’s about owning your hard work, celebrating yourself, and finding joy in the journey.
Conclusion
First Simone Biles, now Jordan Chiles—two of gymnastics’ brightest stars—have opened up about their luxurious habit of splurging on designer goods. While some criticize, many see it as a well-deserved form of self-care and empowerment.
Their message is clear: success isn’t just about medals—it’s also about celebrating yourself along the way.