The Rookie universe is expanding again, but lessons from the failure of The Rookie: Feds are already guiding ABC and the creative team. As a second spinoff begins to take shape, it faces a crucial test: to avoid the missteps that doomed Feds and instead deliver something sustainable, compelling, and worthy of the franchise legacy.
What Feds Did Right — And What It Could Not Overcome
When The Rookie: Feds debuted in 2022, it seemed like a promising extension of The Rookie world. It introduced Simone Clark (played by Niecy Nash-Betts), a middle-aged new agent in the FBI, with strong character relationships and high production values. Ratings weren’t terrible — streaming and delayed viewership performed decently. But despite that, Feds was canceled after just one season. Key issues included:
-
External pressures like industry strikes disrupted scheduling and momentum.
-
Networks tightened content spending in a shifting media climate.
-
The live viewership numbers couldn’t match those of The Rookie, even though delayed and streaming viewership helped boost totals.
What the New Spinoff Must Do Differently
To avoid repeating Feds’ fate, the next spinoff should carefully address these areas:
-
Strong, Distinct Identity, Not Just Copying the Parent
A spinoff must offer something fresh. If it looks too similar to The Rookie, viewers may feel they’re just watching a rehash. A unique setting, tone, or focus can help. -
Manage Ratings Expectations Across Platforms
Live TV numbers remain important, but streaming and delayed viewership are now equally critical. The next show needs metrics that hold up across all platforms. -
Stable Production Schedule & Timing
Disruptions severely affected Feds. Planning around predictable seasons, maintaining development times, and avoiding long delays are essential so that momentum and audience interest are not lost. -
Characters That Resonate Quickly
Audiences need to care about the spinoff’s lead and supporting characters almost immediately. If arcs feel forced or slow to build, viewership can drop off fast. -
Smart Crossovers, but Not Overreliance
Crossovers with The Rookie helped Feds get initial attention, but relying too much on the parent show can make the spinoff seem secondary. The new series must stand on its own.
Early Signs & Potential Strengths
The creative team has already signaled some positive aspects. The setting for the next spinoff may replicate what made The Rookie exciting — situations outside of routine patrol, unexpected challenges, and something that breaks away from predictability. ABC also seems committed to scaling the procedural franchise, which suggests they may apply lessons from Feds when greenlighting or developing the new spinoff.
