Dunder Mifflin Needs a New Tagline… Can You Deliver?
The world of paper sales has drastically changed since Dunder Mifflin was first introduced to us as a quirky, lovable paper company in Scranton, Pennsylvania. With the ever-growing shift toward digital communication and corporate consolidation, the identity of such a brand must evolve — and that journey begins with a new tagline.
Successful taglines serve as a company’s handshake — a few words that tell you everything worth knowing about what they deliver. Dunder Mifflin’s previous slogan, “Limitless Paper in a Paperless World,” was a clever juxtaposition, poking fun at their own obsolescence. But times have changed, and it’s time to craft a modern identity while preserving their unique charm.
What Makes a Great Tagline?
- Memorability: A great tagline sticks with customers and encapsulates the spirit of the brand.
- Clarity: It must communicate what the company does or values, quickly and clearly.
- Emotion: It should evoke a feeling — whether that’s trust, humor, or nostalgia.
- Uniqueness: It must sound like Dunder Mifflin. Corporate but comfortable. Professional but personal.
Potential Taglines to Consider
Each of these proposed taglines seeks to strike a balance between humor, brand identity, and modern relevance:
- “Putting People First, One Sheet at a Time” – This slogan emphasizes the company’s small-scale personal touch amid the big corporate world.
- “Paper That Means Business” – Simple, direct, and highlights professionalism while preserving the core product.
- “Because Every Great Story Starts on Paper” – A nod to paper’s timeless role in communication and creativity.
- “We’re More Than Paper — We’re People” – A deep callback to the relational element that made the show resonate.
- “The Scranton Standard Since 1949” – A fun, fictional historic reference that builds credibility and hometown charm.
In crafting a new tagline for Dunder Mifflin, it is essential to lean into the company’s personality-driven culture. The tagline should reflect its quirky resilience, celebrate the human connections it fosters, and still laugh at the fact that — yes — they sell paper in 2024.
So, can you deliver? As Ryan Howard might say, “The real question is — Are you ready for the future of paper?”
