Does Joan Vassos Want To Be An Influencer? (Her Latest Cooking Videos With Chock Chapple Prove This)

Joan Vassos experienced a quick rise to fame as the first-ever lead of The Golden Bachelorette. Although she previously had a short-lived stint on The Golden Bachelor, fans got to know Joan during her starring role. A devoted mother of four, Joan was grappling with heavy feelings about moving on after the death of her husband to cancer. She knew she deserved happiness, but her search for love brought immense guilt. Joan’s vulnerability struck a chord with both viewers and her suitors in the mansion.

Joan’s journey on The Golden Bachelorette season 1 was ultimately triumphant despite her battles. She found love with Chock Chapple, to whom she became engaged in the finale. Joan and Chock are now happily planning their wedding and settling into life together. As they flood social media with photos and videos of their domestic life, Joan is leaning into content that suggests she’s taking her fame in a new direction.

Joan Made BBQ With Chock
The Couple’s First Cooking Video Displayed Their Playful Banter

Joan and Chock’s first cooking video documented their joint effort to make Kansas City barbecue inspired by Chock’s Midwestern roots. Together in their kitchen, the couple seemed at ease and secure in their new relationship. They engaged in competitive banter about cooking techniques, with Chock commenting that he doesn’t think “anyone on the East Coast knows how to make barbecue.” Nevertheless, Chock stepped aside and allowed Joan to take the lead, exemplifying the calm dynamic in their home.

Chock also enticed viewers to “stay tuned” for future cooking content involving his Chock-o-noodle soup over the upcoming holidays. The soup is familiar to viewers of The Golden Bachelorette, with Chock presenting his homemade soup to Joan on night one. After the couple’s rapid rise to fame, they may be doing this as a means to stay relevant.

Joan Made Some Mac & Cheese For Chock
She Stayed In The Kitchen While He Relaxed

Joan’s second cooking video featured Paula Deen’s macaroni and cheese recipe. Joan starred in the mac and cheese video solo, noting Chock was outside bonding with the men over cigars. Although it was posted five days after their first video, Joan’s hairstyle and brown sweater suggest both may have been filmed on the same day.

Her recipes are quick, straightforward, and seem attainable for even novice chefs.

Both of Joan’s cooking tutorials focus on easy, low-fuss comfort foods. This fits with what made viewers feel so at home with Joan on The Golden Bachelorette. Her recipes are quick, straightforward, and seem attainable for even novice chefs. More importantly, the videos offer a glimpse into Joan and Chock’s life and curate an image of a loving, comfortable couple.

Does Joan Want To Be A Cooking Influencer Post- Golden Bachelorette?
She May Be Taking Advantage Of The Media Frenzy Surrounding Her Engagement

Joan’s cooking videos seem out of place compared to the rest of her feed, which usually shows the glamorous side of her life with Chock and their newfound fame. Since The Golden Bachelorette finale, Joan and Chock have shared photos and videos celebrating their love for each other. They’ve let viewers in on their plans for merging their lives, from shopping for a home in New York City to bringing their families together for the holidays. The shift to more domestic content suggests Joan may be trying to segue into a career as an influencer.

The cooking videos give a more organic look at Joan and Chock’s life together than their previous posts. Instead of posing on the red carpet, they’re simply enjoying time together in the kitchen like couples all over the world do. Joan’s solo mac and cheese video places her in the role of a doting wife who stays in the kitchen while her husband relaxes. Her subtle inclusion of these videos among photos alongside fellow Bachelor alums or at media appearances hints at her intention to rebrand herself.

Joan and Chock’s love story enchanted millions of viewers who are invested in their relationship. This gives Joan a foundation to build a brand on social media. Her openness and authenticity make her a natural on-camera, and her interactions with Chock draw in those who rooted for them on The Golden Bachelorette. With Joan’s fame at an all-time high, it makes sense that she would want to capitalize on her popularity and establish her presence online. Joan appears to be dipping her toes into the influencer sphere, and she has a good chance of finding success.

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