Since its debut in 2018, FBI has quickly become one of CBS’s flagship series. Created by “crime TV mastermind” Dick Wolf, the show not only secured a stronghold in primetime ratings but also laid the groundwork for an expanded television universe, rivaling Law & Order and NCIS. Now, CBS is doubling down on the franchise, with ambitious plans for the future.
A series that hasn’t lost its spark
Over seven seasons, FBI has consistently ranked among the most-watched shows in its time slot. Its success comes from the mix of high-stakes investigations, timely storylines, and character-driven depth. Special Agents Maggie Bell (Missy Peregrym) and OA Zidan (Zeeko Zaki) have become a fan-favorite duo, while Supervisory Special Agent Jubal Valentine (Jeremy Sisto) adds a layer of humanity, balancing leadership with personal struggles.
More than just crime-solving, FBI reflects some of America’s most pressing issues, from terrorism and cybercrime to racial tensions and community conflicts. This relevance has helped the series maintain a loyal audience year after year.
Expanding the FBI universe
Recognizing its potential, CBS moved quickly to expand the brand. FBI: Most Wanted (2020) zeroes in on the fugitive task force tracking down high-profile criminals, while FBI: International (2021) takes viewers overseas with cross-border missions in Europe.
These spinoffs not only stand on their own but also crossover frequently with the flagship series, creating an interconnected universe. This strategy has made the “FBI universe” richer, more diverse, and more engaging for audiences across demographics.
CBS’s long-term strategy
Industry observers note that CBS is investing heavily in FBI. The network has already renewed the show for multiple seasons and is considering additional spinoffs. The goal is clear: to cement FBI as a long-running franchise capable of standing shoulder to shoulder with legacy brands like NCIS.
CBS’s confidence stems from a reliable production model: timely, ripped-from-the-headlines storytelling, a stable cast, and the steady hand of Dick Wolf—whose success with Law & Order speaks for itself.
Building a lasting brand
In today’s volatile television landscape, FBI proves there is still a strong appetite for crime dramas—provided they balance suspense with humanity and social relevance. For CBS, the franchise is not just a ratings powerhouse but also an opportunity to build a new cultural staple in American television.
With its ambitious expansion and strategic planning, FBI is poised to grow its influence even further and secure its place as one of television’s most enduring crime drama franchises.
