Leave it to Gordon Ramsay to bring chaos to the Super Bowl—and this time, it’s in space. In one of 2025’s wildest commercials, Ramsay teamed up with comedian Pete Davidson to film a sci-fi-themed ad for cookware brand HexClad. The setting? A secret alien test kitchen where Ramsay critiques “extraterrestrial” cuisine while Davidson plays an alien ambassador trying to impress Earth’s angriest chef.
The ad aired during the Super Bowl and instantly became one of the most talked-about moments of the night. Ramsay walks through a glowing spaceship kitchen, inspecting HexClad’s hybrid pans as if they were forged on another planet. Davidson, in full alien makeup, awkwardly offers him a plate of galactic stew. Ramsay screams. Pans clatter. Chaos ensues.
But beneath the humor is a strategic business move. HexClad is one of Ramsay’s key partnerships—and the ad isn’t just a joke. It’s a calculated play to position the cookware as high-tech, futuristic, and worthy of Michelin-starred kitchens. Ramsay calls the brand “the Tesla of pans,” blending stainless steel with nonstick tech in a way that actually impresses him.
The commercial also showed off Ramsay’s surprising sense of humor. Known for yelling at chefs, he poked fun at his own reputation with over-the-top reactions and sarcastic one-liners. It’s the kind of self-awareness that makes him more than just a chef. He’s a brand, a character, and a cultural icon.
And of course, Pete Davidson brought his signature weirdness, playing the perfect foil to Ramsay’s intensity. “We needed someone to look like they’d actually try to cook for aliens,” Ramsay joked. “Pete was the obvious choice.”
From screaming in kitchens to starring in intergalactic ads, Gordon Ramsay continues to find new ways to stay relevant—and in 2025, not even aliens are safe from his standards.
