As of January 20, 2026, the industry is buzzing with the news that Justin Hartley is no longer content just being the face of a franchise; he is now the architect of its future. The recent multi-year renewal of his deal with 20th Television has granted ChangeUp Productions the resources to develop a “myriad of projects.” According to insiders, Hartley and his head of development, Juliana DeRosa, are prioritizing high-stakes, “character-first” storytelling—the kind of gritty, emotionally resonant drama that made This Is Us a classic and Tracker a breakout hit.
The 20th Television “Ramp Up”: Building Beyond Colter Shaw
The 20th TV deal is the ultimate vote of confidence in Hartley’s vision. After delivering the first new series to rank #1 since 2000, Hartley is now being given the keys to the kingdom. This “Ramp Up” isn’t just about finding more missing person cases for Colter Shaw; it’s about launching new intellectual properties that explore the same rugged, independent spirit found in The Never Game.
The focus for 2026 is reportedly on Character-Driven Noir. Sources suggest ChangeUp is developing a limited series described as a “modern-day Western with a psychological edge.” This shift toward prestige-style content on broadcast and streaming platforms shows that Hartley is looking to bridge the gap between blockbuster action and deep character study.
The “Star Guest” Factor: Will Jensen Ackles Headline a New Project?
The most electrifying rumor circulating the Vancouver sets of Tracker is the potential for a deeper collaboration between Hartley and Jensen Ackles. While Ackles is currently “gainfully employed” by Amazon for The Boys prequel Vought Rising and his new series Countdown, his chemistry with Hartley is undeniable.
Showrunner Elwood Reid has been vocal about his desire to “steal” Ackles whenever possible, but the new 20th TV deal opens a different door. There is growing speculation that Hartley’s production company is developing a spin-off or a standalone “Brotherhood” project specifically designed to fit into Ackles’ busy schedule. Whether it’s a Russell Shaw-centric limited series or an entirely new character-driven drama, the prospect of Jensen Ackles as a “Star Guest” or co-producer is the primary driver of the 2026 hype cycle.
[Image: A sleek, modern production office with a whiteboard covered in character names and plot points, with ‘Shaw Family Mystery’ circled in red.]
The “Lone Wolf” Burden vs. The Producer’s Desk
Many fans are asking: Can Justin Hartley do it all? Between filming Season 3 of Tracker (continuing until April 17, 2026) and overseeing the development of new projects under the 20th TV banner, Hartley is at a career peak. This increased workload is the likely reason behind the “New Team Fire” in Tracker—introducing high-powered allies like Maxine (Kathleen Robertson) to share the narrative load.
By diversifying his portfolio, Hartley is ensuring that even if Colter Shaw eventually finds his father’s killer and retires, the ChangeUp brand will continue to dominate the airwaves. This isn’t a “pivot away” from Tracker; it’s an expansion of the Tracker DNA into a larger ecosystem of survivalist and character-centric storytelling.
Sofia Pernas and the Power Couple Dynamics
Supporting this empire-building is Sofia Pernas, whose character Billie Matalon is becoming increasingly integral to Hartley’s creative output. As the couple navigates the 2026 award season—fresh off their appearance at the Golden Globes—they are being seen as a Hollywood power duo capable of both starring in and producing top-tier content. Pernas is rumored to be taking a lead role in one of the new 20th TV development projects, further cementing the “Family Business” theme of Hartley’s production house.
Conclusion: The Future is Character-Driven
The “shocking” truth of 2026 is that Justin Hartley has successfully transitioned from “the guy from This Is Us” to one of the most powerful producers in television. The 20th TV Deal is the engine, Jensen Ackles is the high-octane fuel, and Character-Driven Drama is the destination.
As we wait for Tracker to return on March 1st, the real story is what’s happening behind the camera. Justin Hartley isn’t just tracking rewards anymore; he’s tracking the future of the industry.
