Simone Biles has been taking time off from the gym following the 2024 Paris Olympics. While she has not officially retired from the sport—her participation in the 2028 games is hoped for and anticipated—the Olympian has been channeling her focus into other endeavors. She’s got partnerships with United and GK Elite, a gymnastics apparel retailer. She’s gone to the Met Gala, Kentucky Derby and was Sports Illustrated’s Person of the Year. And, of course, she’s been a sideline fixture at many Chicago Bears games, supporting her husband, Jonathan Owens. To close out 2025, she partnered with the NFL for some BTS content—and the results are gold.
Biles shared two Instagram posts of the Bears/49ers matchup on December 28. While she’s often on the sidelines cheering Owens on, this time, she had a camera in her hands, showing off a brand-new side hustle. (For the geeks, it appears to be the Sony Alpha 7II, $1,156.) “Love getting to support mine,” she caption the photos above. She and Owens shared plenty of cute PDA moments—he came over and picked her up, eliciting giggles as he spun her around.
When you think of Simone Biles, you probably picture gravity-defying flips, Olympic gold, and a legacy that rewrote gymnastics history. But now? There’s a new chapter—and it’s got business boss energy written all over it. Simone Biles is officially stepping into her side hustle era, and she’s doing it while proudly showing off her love story with her husband. Talk about winning on all fronts.
Let’s break down how the most decorated gymnast of all time is turning passion into profit, confidence into currency, and love into a power move.
From Olympic Legend to Entrepreneurial Icon
A Champion Who Never Stands Still
Simone Biles has never been the type to stay in one lane. After conquering gymnastics at the highest level, she’s pivoting with the same precision she brings to the balance beam. Her new side hustle isn’t just a casual project—it’s a strategic extension of her personal brand.
Why This Move Makes Perfect Sense
Athletes today aren’t just competitors; they’re CEOs of their own names. Simone understands that her influence goes far beyond the mat. With millions of fans worldwide, launching a side business is less of a gamble and more of a calculated leap—one she lands flawlessly.
The Side Hustle Everyone Is Talking About
What Is Simone Biles’ New Venture?
While details continue to generate buzz, one thing is clear: Simone’s side hustle reflects her values—strength, wellness, authenticity, and self-belief. Whether it’s a lifestyle brand, wellness-focused product, or creative collaboration, it’s deeply aligned with who she is.
Built on Authenticity, Not Hype
In a world flooded with celebrity cash grabs, Simone’s approach feels refreshingly real. She’s not selling something she doesn’t believe in. This venture feels personal—like a conversation with a trusted friend rather than a billboard screaming for attention.
Turning Personal Brand Into Long-Term Power
The Business of Being Simone Biles
Simone’s name isn’t just famous—it’s trusted. That trust is gold in today’s digital economy. Brands spend years building what Simone already has: credibility, relatability, and emotional connection.
Why Fans Are Buying In
People don’t just admire Simone for her medals. They admire her honesty about mental health, her boundaries, and her growth. Supporting her side hustle feels like supporting her journey.
Love in the Spotlight: PDA Done Right
A Confident, Happy Glow
Alongside her business news, fans couldn’t help but notice something else: Simone and her husband serving major couple goals. The PDA isn’t performative—it’s playful, natural, and full of joy.
Why Fans Love Seeing It
In a culture obsessed with perfection, Simone’s openness about love feels grounding. She’s not hiding happiness. She’s embracing it—and inviting fans to celebrate with her.
Marriage as a Power Partnership
Support Behind the Scenes
Behind every successful move is a solid support system. Simone’s husband isn’t just a spectator—he’s part of the foundation that allows her to thrive beyond competition.
Balancing Love, Business, and Identity
Marriage didn’t dim Simone’s spotlight. If anything, it amplified her confidence. She’s proving that you don’t have to choose between love and ambition—you can have both.
Why This Side Hustle Matters More Than You Think
Redefining Life After Sports
For decades, athletes struggled with “what’s next.” Simone is flipping that narrative. Her side hustle shows that retirement from competition doesn’t mean stepping back—it means leveling up.
Inspiring the Next Generation
Young athletes, especially women, are watching closely. Simone’s message is loud and clear: You are more than your sport.
The Bigger Cultural Impact
Women Owning Their Worth
Simone’s move is part of a larger shift. Women—especially women of color—are claiming ownership of their brands, stories, and revenue streams.
From Endorsements to Ownership
This isn’t just about sponsorships. It’s about equity, control, and legacy. Simone isn’t renting space in someone else’s brand—she’s building her own house.
Social Media Buzz and Fan Reactions
Why the Internet Is Obsessed
Fans are eating this up for a reason. It’s not just exciting—it’s empowering. The mix of business ambition and visible happiness feels aspirational without being unattainable.
Relatable, Not Untouchable
Simone doesn’t come across as distant. She feels like the friend who made it—and still remembers where she came from.
What’s Next for Simone Biles?
This Is Just the Beginning
If history tells us anything, it’s that Simone doesn’t do things halfway. This side hustle is likely the first of many post-gymnastics ventures.
A Legacy Beyond Medals
When the dust settles, Simone Biles won’t just be remembered as the greatest gymnast ever—but as a woman who built an empire on her own terms.
Why Brands and Entrepreneurs Should Pay Attention
A Masterclass in Personal Branding
Simone’s transition offers lessons in authenticity, timing, and audience trust. She didn’t rush. She waited until the move felt right.
The Power of Alignment
Her success proves one thing: when your values and ventures align, growth feels natural—not forced.
Conclusion: Simone Biles Is Winning at Life
Simone Biles’ new side hustle isn’t just a business announcement—it’s a statement. A statement that growth doesn’t stop after success. That love and ambition can coexist. That reinvention isn’t failure—it’s evolution.
From Olympic floors to entrepreneurial doors, Simone continues to land every move with grace, strength, and undeniable confidence. And honestly? We’re just lucky to watch.
FAQs
1. What is Simone Biles’ new side hustle about?
While full details are still emerging, the venture aligns with wellness, empowerment, and Simone’s personal values.
2. Is Simone Biles retiring from gymnastics?
She hasn’t ruled anything out, but her focus is clearly expanding beyond competitive gymnastics.
3. Who is Simone Biles’ husband?
Simone is married to NFL player Jonathan Owens, and the two frequently share supportive, affectionate moments publicly.
4. Why are fans reacting so positively to her PDA?
Because it feels genuine, joyful, and confident—not staged or forced.
5. Will Simone launch more businesses in the future?
Given her track record, it’s highly likely this side hustle is just the beginning.
