These days, you might as well say Simone Biles and the Chicago Bears go hand in hand. The 11-time Olympic medalist has been a constant presence at back-to-back games: Giants, Saints, and Vikings; she has attended it all. And with her husband, Jonathan Owens, and the Bears set to face the Pittsburgh Steelers, she’s back in the spotlight yet again. Only this time, there’s a twist, a special surprise from her million-dollar sponsor that’s got everyone talking.

Taking to her TikTok handle, the star gymnast shared a video revealing a special gift from Athleta, a custom-made jacket. The clip captures Biles unboxing a sleek grey-and-black piece, personalized with Jonathan Owens’ name engraved on the back and his jersey number displayed on both shoulders. The voiceover exclaimed, “No, no, no, no, because this right here? This? 10 out of 10,” while Simone Biles held up the jacket and beamed wide.

For those who don’t know, Biles has been partnered with Athleta since 2021, and the hooded jacket proved stylish enough for her game-day look. Taking to her Instagram, the most decorated gymnast of all time shared a snapshot of herself sporting the outfit, topped off with a cap to fend off the cold, alongside a caption that read, “Ready for another weekend of Football, @Athleta.” Last time, the gymnast went all out and embraced a street-style vibe, choosing baggy, oversized silhouettes for the Chicago Bears game against the Minnesota Vikings, a thriller the Bears won 19-17. In fact, Biles recently shared a series of images on Instagram, showing off her stylish, custom-made football fits that highlighted Owens, including neon sunglasses and oversized jerseys.

But Athleta isn’t the only one behind her bespoke wardrobe – enter Kelly Daley, the self-taught designer with a bold artistic vision who regularly works with pro-athletes and their families to design sport-inspired outfits. And with Biles, Daley can really unleash her creativity.

A Power Couple in Two Intense Worlds

Simone Biles isn’t just the most decorated gymnast in history—she’s a global brand, a marketing powerhouse, and the definition of modern athletic excellence. But behind her breathtaking routines and world titles lies another fierce passion: supporting her husband, Jonathan Owens, as he competes through the pressure-packed weekends of the NFL.

Surprisingly, Simone doesn’t prepare for these NFL weekends alone. Her million-dollar partnerships play a major role in keeping her mentally ready, emotionally balanced, and physically energized. It’s a unique blend of love, branding, performance, and lifestyle—and it’s changing the way fans view power couples in sports.

Let’s dive into how Simone Biles’ sponsors help her show up as Jonathan Owens’ strongest supporter.

Simone Biles’ Sponsorship Empire: The Backbone of Her Athletic Lifestyle

A Multi-Million Dollar Network of Elite Brands

Simone Biles works with some of the most influential companies in the world—brands that align with her training schedule, her wellness needs, and her life as the supportive wife of an NFL star.

Her partnerships include:

• Fitness and recovery brands

• Athletic wear giants

• Nutrition and wellness companies

• Mental health organizations

• High-value personal brands

Each one brings essential support that helps her stay at her peak, especially during high-energy NFL weekends.

How These Brands Elevate Simone Biles’ NFL Weekend Routine

1. Performance Fuel That Keeps Her Energized

Simone is constantly traveling, training, and supporting Jonathan during the NFL season. Wellness and nutrition brands in her portfolio fuel her through:

• Early-morning flights

• Long game days

• Media appearances

• Training sessions squeezed between NFL commitments

It’s like she’s running her own marathon while cheering for Jonathan’s.

2. Mental Health Support for High-Pressure Days

Simone has been vocal about prioritizing mental fitness. Many of her partners focus on emotional well-being—a huge asset during tense NFL matchups.

These resources help her stay:

• Grounded

• Centered

• Positive

• Fully present for Jonathan

Because let’s be honest—being married to an NFL player means riding a roller coaster of adrenaline every week.

3. Fashion & Sponsorship Styling for Game-Day Presence

When Simone walks into a stadium, cameras follow. Her apparel partnerships ensure she always looks effortlessly iconic.

From:

• Branded jackets

• Game-day chic outfits

• High-performance wear
  She blends comfort and style with sponsor-approved looks that boost visibility and engagement.

4. Recovery Tools After Travel and Appearances

Traveling across the country for games isn’t easy. Thankfully, recovery products from her sponsors help her stay physically ready for both training and team-support roles.

This includes:

• Compression gear

• Massage tools

• Recovery technology

• Hydration products

Even at an NFL stadium, Simone is often balancing her athletic training with supporting his athletic performance.

Behind the Scenes: How Simone Prepares for Jonathan Owens’ NFL Weekend

Planning Her Schedule Around the NFL Calendar

Simone’s life is tightly scheduled. Between meets, team camps, and training blocks, she relies on her brand partnerships to stay organized, supported, and flexible enough to join Jonathan whenever possible.

Traveling With Sponsor Support

Flights, hotels, media—sponsors often help provide opportunities or flexibility so Simone can attend major games without sacrificing her commitments.

Game-Day Essentials Powered by Partner Products

Whether she’s courtside, on the sidelines, or cheering from a suite, Simone packs:

• Energy snacks

• Hydration partners

• Branded outerwear

• On-the-go recovery tools

Everything is intentional, balanced, and tied to both passion and professionalism.

Why Simone Biles’ Partnerships Matter on NFL Weekends

They Keep Her Physically Strong

As a gymnast, she’s training at the highest level—but travel, stress, and game-day emotions require extra stamina. Sponsor products help maintain her elite shape even while living in “NFL wife mode.”

They Support Her Mental Calm During Emotional Games

NFL games can be nerve-racking. Simone’s wellness partners help her stay grounded when the stakes are high.

They Boost Her Brand Visibility

Game days mean millions of eyes watching—and sponsors love it. This places Simone in a unique position:
She supports Jonathan
and
She grows her brand.

It’s a mutually reinforcing cycle of love and business.

A Power Couple Built on Mutual Support

Simone and Jonathan’s relationship thrives on understanding, balance, and shared ambition. While he battles on the field, she battles to maintain her own athletic dominance while also showing up as his biggest fan.

It’s partnership in its purest form—professionally and personally.

The Impact of Simone’s Brand on Jonathan Owens’ NFL Narrative

Growing His Visibility

Whenever Simone shows up, fans and media gravitate naturally. This elevates Jonathan’s exposure and builds a story that fans love following.

Strengthening Their Joint Public Image

Their combined presence creates one of the most powerful athletic relationships today—authentic, relatable, and inspiring.

Inspiring Fans With Dual-Athlete Dedication

Their routines, discipline, sacrifices, and support create a blueprint for modern athletic relationships.

The Future: What’s Next for Simone, Jonathan, and Her Sponsorship Team?

More Brand Collaborations

As her visibility in the NFL sphere grows, more partnerships may center around her role as both an athlete and NFL wife.

Crossover Campaigns With Jonathan

Brands love couple campaigns—and the Owens–Biles duo is prime territory.

Expanding Her Influence Into Football Culture

Simone is already a cultural icon, and her presence at NFL games is solidifying her status beyond gymnastics.

Conclusion

Simone Biles’ million-dollar partners aren’t just business deals—they’re behind-the-scenes power players that help her stay grounded, energized, and prepared as she supports Jonathan Owens throughout the NFL season. Together, they form one of the most inspiring athletic duos in sports today. Her partnerships lift her, and she lifts Jonathan—creating a cycle of success built on love, discipline, and shared ambition.

Simone’s brand empire doesn’t just shape her athletic world. It shapes her NFL weekends, her marriage, and her future—with every sponsor adding strength to her role as both champion gymnast and unwavering football wife.