It looks like the Virgin River Season 7 premiere window may have slipped out—and surprisingly, not from Netflix.
During an appearance on Good Day New York to promote his new holiday film The Christmas Ring, Benjamin Hollingsworth (Brady) casually revealed that Season 7 is set to debut in March 2026. Hosts Rosanna Scotto and Curt Menefee mentioned the date multiple times during the interview, and Hollingsworth echoed it plainly, leaving little room for misunderstanding.
Not exactly the controlled PR rollout you’d expect for one of Netflix’s longest-running dramas.
A release date from an unexpected place
Normally, announcements for Virgin River come through carefully coordinated channels—Netflix press releases, official social accounts, or cast-led campaigns. This time, though, the news surfaced on a weekday morning show, during a segment that wasn’t even about Virgin River. Fans quickly clipped the interview, and the moment has spread fast across social media.
The timing raises eyebrows
The reveal is especially curious given that Alexandra Breckenridge, the series’ lead, has her own Netflix holiday project releasing soon. With the streamer expected to support her film’s promo, it’s odd that a major piece of Virgin River news emerged from a supporting cast member talking about a non-Netflix movie.
Why March 2026 makes sense
Despite the unconventional source, the March timeline aligns with production realities. Season 7 wrapped filming over the summer and has been in post-production since. Strategically, sliding the new season into early spring would give it room to breathe:
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Stranger Things is set to dominate late 2025.
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Bridgerton is expected to claim much of early 2026.
A March premiere avoids direct competition while capitalizing on a quieter window.
Still, it’s unexpected that the first public confirmation would come from Brady—not Mel.
What happens now?
If Hollingsworth’s comment is accurate—and there’s nothing yet to suggest otherwise—Season 7 will arrive over a year after Season 6. The remaining mystery is how Netflix will respond:
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Will they officially confirm the date?
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Will they roll out their own announcement?
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Or will they quietly ignore the leak?
Either way, the news is already out—and fans are buzzing.
