Simone Biles arrived at Soldier Field on Sunday to cheer on her husband, Jonathan Owens, and the Chicago Bears in their Week 10 matchup against the New York Giants. And she shared numerous different TikTok videos throughout the day, including one of her on the field. And of course, the gymnast had to show off her all black ensemble, which included a custom No. 86 jersey with Owens on the back. She did so with a video, but used one viral soundbite from another popular celebrity who has become a face of the NFL in recent years.
The Big Moment: Simone Biles, Taylor Swift Audio & the Bears Game
Imagine walking into a packed stadium, the roar of the crowd buzzing in your ears, and knowing you’re about to drop a cultural moment as big as any athletic performance. That’s precisely what Simone Biles did when she attended the Chicago Bears game to support her husband Jonathan Owens—and she didn’t just show up. She showed out. She paired her game-day outfit with a viral soundbite from Taylor Swift’s episode on the New Heights podcast and ignited social media.
Why This Moment Resonates Beyond the Field
A crossover of sports, style & pop culture
We live in a time when lines between categories blur. Sports stars are fashion icons, podcast clips become memes, and the corners of culture collide. Biles—an Olympic icon—stepping into an NFL arena with a pop-culture audio hook? That’s the kind of mash-up that demands attention.
The power of a soundbite
The audio clip from Taylor Swift’s podcast isn’t just filler—it carries attitude, wit, and cultural currency. That made it perfect for a visual moment when Biles dropped her video showing off her outfit and the audio. As one source observes: “It’s me” – Simone Biles uses Taylor Swift’s audio to show what male sports need more of.
Why the Bears game was the perfect stage
The Bears, the stadium, the husband on the field—everything aligned. Biles wore a sweater with Owens’ name on it and posted a video celebrating the team’s comeback win. The context added extra layers of appeal.
Breaking Down the Outfit: Style Meets Statement
Sweater with the name – bold and supportive
Wearing her husband’s name? That’s both a style move and a statement. It says “I’m here, I’m proud, and I belong.”
Choosing the right look for the arena
Game-day fashion for a star like Biles isn’t just about aesthetics—it’s about presence. She blended comfort, team spirit, and a touch of glam.
Why fans care about athlete style moments
Because style tells a story. The outfit becomes a symbol: of fandom, of love, of cultural alignment. When Biles appears in a team jersey/sweater and pairs that with a viral audio, the story writes itself.
Social Media & Virality: How It Spread
The clip posting strategy
Biles uploaded a video featuring the Taylor Swift clip. She captured attention quickly because of the layered elements: athlete, star outfit, viral sound.
Audience reaction and shareability
Moments like this get shared because they are unexpected and multidimensional. You’ve got sport, you’ve got pop culture, you’ve got fashion. Share-worthy.
Why the intersection matters
When someone like Simone Biles leans into a pop-culture moment (with Taylor Swift’s audio), it signals something bigger than a game. It signals culture, relevance, and the ability to cross realms.
The Podcast Clip: What Was the Soundbite?
Context from the New Heights episode
On the “New Heights” podcast, Taylor Swift dropped a line that caught fire. She said: “I think we all know if there’s one thing male sports fans need to see in their spaces and on their screens. It’s more of me.”
How Biles used it
By layering the audio over her video, Biles cleverly used Swift’s words as both a statement and a wink. She leveraged the idea of presence, performance, and being seen.
The effectiveness of audio-visual combination
In the era of short-form video, combining audio that already has cultural weight with visuals of a major athlete at a major event creates supercharged content.
Why This Resonates With Male Sports Culture
The commentary behind the words
The audio’s suggestion that male sports fans need “more of me” hits at representation—what we see on screens, in stadia, in conversation. Biles’ use plays into it.
Biles as a disruptor
While male-dominated sports arenas are often critiqued for narrow imagery, Biles showing up, influencing the narrative, adds freshness.
The ripple effect in fandom
Her appearance suggests that fandom isn’t just for guys in caps yelling at the screen—it’s for powerhouses, style icons, cross-domain stars.
What It Means for Athlete Branding & Influence
Your brand isn’t just your sport anymore
Biles shows that being “just a gymnast” is no longer the story. It’s about cultural relevance.
Social media as the merch table
By posting this clip herself, she controls the narrative and the vibe. No filter, no middleman.
For other athletes: take note
If you’re an athlete, showing up in the background isn’t how you win. You show up with a statement. You pick your moment.
The Bears Game Recap: Why This Was the Perfect Backdrop
Game context
The Bears were facing the New York Giants, and the result was dramatic: a comeback win that added energy to every moment.
Jonathan Owens’ role
Owens played a key defensive role, making the moment meaningful for Biles—her support had substance.
How this elevated the moment
If the game had been mundane, the clip might have faded. But with a comeback win and a high-profile athlete in the stands, the moment popped.
The Role of TikTok / Instagram in the Spread
Short-form content wins
Biles used TikTok and Instagram stories/posts—formats built for virality.
Algorithm love for layered content
Audio clip + major athlete + major game = recipe for algorithm boost.
Fans react, remix, recreate
Once the soundbite is out there, others use it, remix it, create memes. That drives the viral cycle.
Lessons for Marketers & Creators
Find the crossover point
When you can bridge two worlds (sports and pop culture, in this case), you create magic.
Authenticity wins
Biles wasn’t faking it. She showed genuine support for her husband, wore the outfit, used the clip. It felt real.
Visuals + audio = power combo
Never underestimate sound in your content strategy. A smart audio clip layered on a smart visual amplifies impact.
Potential Pitfalls & Things to Watch
Overdoing it can backfire
If the outfit or clip feels contrived, fans will sense it. The balance must feel organic.
Legal/licensing issues with audio
Using podcast audio or music without permissions can slide into copyright issues. (Note: in real-life case, we assume rights were handled.)
Trend expiry
Virality is fast. What’s hot today could be forgotten tomorrow. Creators must know how to ride the wave.
What’s Next for Simone Biles & This Trend?
More appearances in pro sports arenas?
Could we see Biles showing up at other sporting events, continuing this crossover trend? Very likely.
More collaborations with pop culture stars?
Given the audio connection to Taylor Swift, could there be deeper intersections? Stay tuned.
Influence beyond the moment
Moments like this build brand equity. Soon, Biles’ game-day appearances might be as anticipated as her routines.
Why You Should Care—Even If You’re Not a Sports Fan
Because culture is converging
Even if you don’t follow the Bears, the way sports, fashion, podcasting and social media collide affects you.
Because brand building happens this way now
This is a blueprint: show genuine support, pick your platform, use smart audio, make it visually strong.
Because moments like this shape what we talk about next
A viral video. A fashion statement. A soundbite. These are pieces of culture you’ll see referenced in headlines, memes, conversations.
Conclusion
When you pull back from the glitz of the stadium lights, what happened with Simone Biles at the Bears game is more than a cute viral clip—it’s a masterclass in cultural relevance. She didn’t just attend the game—she performed an appearance. With a sweater bearing her husband’s name, the surprise of a Taylor Swift podcast audio layered underneath, and the energy of a comeback win in the NFL, she created a moment that hits on multiple levels. For athletes, creators, and anyone interested in how culture spreads, this is a reminder: pick your moment, pick your visual, pick your sound—and make it real.
Now the question: What will the next viral mash-up look like? Stay tuned.
