When TV meets travel, magic happens—and CBS just proved it. The network has partnered with AutoCamp and Hilton Honors to give fans of the hit show Tracker something totally new: bookable and redeemable experiences inspired by the series itself. This groundbreaking collaboration transforms television into something tangible, letting audiences step into the adventurous world they see on screen.
In this article, we’ll break down what this partnership means, how you can take advantage of it, and why it’s one of the smartest marketing moves in the entertainment and hospitality industries.
The Rise of Experiential Entertainment
What Is Experiential Entertainment?
Gone are the days when fans just watched their favorite shows. Today, audiences crave immersive experiences—things they can touch, feel, and live out. Experiential entertainment bridges the gap between fiction and reality, and CBS is taking it to the next level with Tracker.
Why Now?
Streaming fatigue is real. Networks and studios need more than just great storylines to keep viewers hooked. Partnerships like this give audiences a reason to stay connected beyond the TV screen.
Breaking Down the CBS, AutoCamp, and Hilton Honors Partnership
Who Is AutoCamp?
AutoCamp is a luxury outdoor hospitality brand that combines the beauty of nature with modern comforts. Think chic Airstream suites, cozy cabins, and stunning campgrounds.
What Is Hilton Honors?
Hilton Honors is Hilton’s award-winning loyalty program, allowing millions of members to earn and redeem points across hotels worldwide. With CBS, it’s now branching into entertainment-inspired experiences.
Why Tracker?
Tracker is built around adventure, exploration, and survival instincts—perfectly aligned with the outdoor vibe of AutoCamp and the global travel power of Hilton Honors.
How Fans Can Book “Tracker” Experiences
Direct Booking Through AutoCamp
Fans can book curated stays at AutoCamp locations that reflect the adventurous spirit of Tracker. Imagine sitting by the campfire, just like in the series, but with luxury amenities at your fingertips.
Redeem Hilton Honors Points
Hilton Honors members can now use points to book these “Tracker”-inspired packages, making it a win-win for both frequent travelers and loyal TV fans.
Exclusive CBS Tie-Ins
Some packages include exclusive behind-the-scenes content, themed activities, and even branded merchandise to make the stay unforgettable.
Why This Move Is a Game-Changer for CBS
Blurring the Line Between TV and Real Life
This partnership doesn’t just promote a show—it extends the narrative into people’s actual lives.
A New Revenue Stream
By creating bookable travel products, CBS taps into the lucrative hospitality and tourism industries while keeping fans engaged.
Smart Cross-Industry Collaboration
Entertainment meets hospitality, hospitality meets loyalty programs—it’s a triple win for CBS, AutoCamp, and Hilton.
The Impact on Hilton Honors Members
More Than Just Hotel Stays
For Hilton Honors members, this is about more than points. It’s about unique, once-in-a-lifetime experiences tied to pop culture.
Stronger Brand Loyalty
By connecting with entertainment, Hilton makes its loyalty program even more attractive to younger, experience-driven travelers.
AutoCamp’s Role in the Experience Economy
Luxury Meets Adventure
AutoCamp isn’t your typical campground—it’s curated, Instagrammable, and designed for comfort without sacrificing authenticity. Perfect for Tracker fans who crave adventure but also appreciate modern comforts.
Attracting a Younger Audience
This collaboration positions AutoCamp as a go-to brand for TV-inspired, adventurous, yet luxurious escapes.
How the Partnership Benefits Fans of Tracker
Immersion Like Never Before
Fans don’t just watch the story—they live it. From campfire storytelling to outdoor adventures, every stay reflects the show’s themes.
Exclusive Rewards
Limited-edition perks like merchandise, digital collectibles, and VIP access make fans feel like part of the Tracker universe.
Community Building
Imagine meeting fellow fans on a “Tracker”-themed getaway—this partnership builds not just trips but communities.
Marketing Genius Behind the Collaboration
Tapping Into Fandom Culture
CBS knows that fandoms are powerful. Fans don’t just consume content—they want to interact with it.
Expanding Brand Awareness
AutoCamp and Hilton get massive exposure through CBS’s media platforms, while CBS ties its show to aspirational travel.
Viral Social Media Potential
Photos of chic Airstreams, Hilton perks, and Tracker branding? That’s a recipe for Instagram and TikTok virality.
What This Means for the Future of TV Marketing
Beyond Merchandise
TV networks used to focus on T-shirts and mugs. Now, it’s all about creating experiences.
Streaming Competition
With so many shows vying for attention, experiences like these set Tracker apart from its competitors.
A Blueprint for Others
Expect more studios to copy this playbook, blending storytelling with real-world travel, food, and lifestyle tie-ins.
What Fans Should Do Next
Check Availability
AutoCamp stays connected to Tracker will likely sell out quickly. If you’re interested, book early.
Use Hilton Honors Points Wisely
Redeeming points for a one-of-a-kind experience may give more value than just another hotel stay.
Stay Updated with CBS
CBS will likely expand these offerings, adding new locations and perks tied to future episodes.
The Bigger Picture: Where Storytelling Meets Travel
The CBS, AutoCamp, and Hilton Honors partnership isn’t just a marketing stunt—it’s a peek into the future of entertainment. It’s where storytelling steps out of the screen and into real life, creating experiences that live on long after the credits roll.
Conclusion
CBS’s partnership with AutoCamp and Hilton Honors for Tracker is more than a clever promotion—it’s a revolution in how we experience entertainment. Fans can now book and redeem real adventures inspired by their favorite show, turning passive viewing into active living. This move strengthens CBS’s brand, deepens Hilton Honors’ value, and positions AutoCamp as the ultimate adventure-luxury hybrid. For fans, it’s an opportunity to live the Tracker story, not just watch it.
FAQs
1. What is the CBS, AutoCamp, and Hilton Honors partnership about?
It’s a collaboration allowing fans to book and redeem Tracker-themed travel experiences through AutoCamp and Hilton Honors.
2. Can I use Hilton Honors points to book these stays?
Yes, Hilton Honors members can redeem points for exclusive Tracker-inspired packages.
3. Are these experiences available at all AutoCamp locations?
Not all, but selected AutoCamp sites will host the themed stays.
4. Do these stays include official CBS merchandise?
Yes, many packages feature exclusive Tracker-branded items and experiences.
5. Will CBS expand this concept to other shows?
While Tracker is the first, CBS may explore similar partnerships for other fan-favorite series.
