Peacock‘s The Paper and Paramount+‘s NCIS: Tony & Ziva were both off to very strong starts last week, per new streaming data from Luminate.
The shows, which both premiered on September 4, were among Luminate’s Top 10 streaming series from September 5 to 11 — quite an impressive feat, especially considering the available runtime for each and the competition they were up against.
The Paper landed in third place with more than 9.3M hours watched (561M+ minutes) across its 10 episodes. NBCUniversal made a last minute decision to drop all episodes at once rather than opt for a weekly release, which seems to have paid off in the sense that it got viewers to engage for much longer than with series at launch.
Each episode is around 25 to 30 minutes long, so the entire first season is no more than five hours, and yet it rivaled My Life with the Walter Boys Season 2’s weekly tally (the popular Netflix YA series’ second season was No. 2 with 9.6M hours viewed).
As for Tony & Ziva, it was clear well before premiere that there was a huge appetite for this NCIS spinoff given that the trailer broke the franchise’s record for most views in a week with a whopping 93M. Now we have even more proof that the show has a strong early audience. With four of the show’s 10 episodes available within the measurement period, it still managed 6.8M hours viewed. That was enough to put it in seventh place, per Luminate.
It should not come as a shock that Wednesday was at the top of the leaderboard, since new episodes of Season 2 came available on September 3. The second season racked up more than 30M hours viewed last week. Season 1 was also in the Top 10 with nearly 4M hours viewed, which further illustrates the power of this series.
With only two days of streaming within this interval, Charlie Sheen’s new two-part Netflix documentary also put up a pretty strong performance. aka Charlie Sheen posted 4.6M hours viewed, making it No. 8 on Luminate’s Top 10. Makes sense, given Sheen’s no-holds-barred approach to the doc that surely intrigued audiences.
Love Con Revenge, Terminal List: Dark Wolf, Season 3 of The Summer I Turned Pretty, and The Hunting Wives were all also in the Top 10 last week.
