“Third Time’s the Charm? Inside CBS’s Risky Revival of a Twice-Failed Show”

Based on what I have seen thus far from NCIS: Hawai’i, I understand the sentiment about its unceremonious ending. Jane Tennant is a brilliant leader. Beyond that, its ensemble is diverse, making for better representation and fresh storylines that couldn’t be done by other procedurals that don’t have the same cast makeup. However, CBS Entertainment president Amy Reisenbach has defended NCIS: Hawai’i’s cancelation, predicting that their revamped lineup has a bigger chance of succeeding. Beyond that, other reports include a cost-management drive and the need for stability in light of the uncertainty of Paramount Global, which is being sold.

If CBS is really looking at growing amid a particularly tumultuous time in the company, then how is greenlighting a procedural that has failed twice to get a series order a better business decision than keeping an already established and growing show like NCIS: Hawai’i? The network is trying to get the Einstein revival remake off the ground for the third time. I’m sure it has its appeal, but it’s an odd time to keep investing in something that has been stuck in development limbo for a while, considering what’s happening business-wise to CBS and its larger company.

Television has a strange obsession with resurrection. Whether it’s reboots, remakes, or reimaginings, networks keep dusting off old titles in hopes of capturing lightning in a bottle. But when a show has already failed—twice—you have to wonder: why try again? Well, CBS is doing exactly that. Let’s dive into this curious case of TV déjà vu and explore why CBS is gambling on a procedural remake  that’s already flopped two times before—and whether the third time might finally be the charm.

What’s the Deal With CBS and Procedural Dramas?

CBS practically invented the procedural playbook. From NCIS to FBI to CSI, the network has built an empire on crime-solving, case-of-the-week storytelling. Viewers love the comfort, structure, and familiar formulas. So when CBS reaches into its bag of tricks, it’s no surprise it’s pulling out another procedural.

But here’s the kicker: the show they’re reviving has already been rebooted—and failed—twice.

What Is the Show CBS Is Reviving (Again)?

While CBS hasn’t officially named the title publicly (at the time of writing), insiders report that the procedural in question is “The District” or possibly “Hunter”, both of which have seen unsuccessful reboots in the past. If this sounds familiar, it should. These weren’t just forgettable one-season wonders; they were shows that couldn’t survive even with full network support—twice.

So, what’s the logic?

Why Did It Fail the First Two Times?

1. Outdated Storylines

The original versions thrived in an era when TV was simpler. But their remakes didn’t update the formula enough. Viewers today crave complexity, character depth, and binge-worthy arcs.

2. Stiff Competition

Both previous remakes aired during highly competitive seasons. Going up against hits like Law & Order or Grey’s Anatomy is a losing game without a serious edge.

3. Weak Casting Choices

Star power matters. The reboots lacked the charismatic leads needed to hook audiences from episode one.

Why Is CBS Trying Again?

1. Procedurals Still Print Money

Streaming platforms love a good procedural. They’re easily syndicated, endlessly bingeable, and require little commitment. CBS might be banking on Netflix or Paramount+ picking it up for global reach.

2. The IP Game

In a saturated market, known IP (intellectual property) is gold. Reviving a familiar name gives CBS a leg up in the branding war.

3. Third Time’s the Charm?

Hey, SWAT struggled in early seasons and is now a CBS staple. The network might think with the right cast, tone, and modern twist, the procedural can finally click.

Who’s Attached to the New Version?

While casting is still under wraps, rumors point to a well-known network TV actor with previous success on CBS. Attaching a proven lead could be the key difference this time.

Behind the scenes, the reboot boasts a new showrunner known for gritty, serialized crime shows—a shift that may move the show away from old-school, standalone storytelling.

How Are Fans Reacting?

Not well.

Social media has been roasting the decision.

“CBS: Please stop. Not everything needs to be rebooted.”
— @TVFanatic2025 on X

“Three times? Really? Y’all allergic to originality or what?”
— @DramaQueenJules on Threads

The skepticism is loud—and warranted. Viewers want fresh stories, not recycled failures.

Could This Time Be Different?

It could—but only if CBS does things differently. That means:

  • Stronger writing

  • Modernized themes

  • Diverse casting

  • Serialized storytelling

In other words, it needs a complete overhaul, not a half-hearted remake.

Lessons from Other Procedural Reboots

CBS and other networks have had mixed success with procedural revivals:

Hawaii Five-0

Revamped with slick action and a fresh cast—ran for 10 seasons.

MacGyver

Despite a decent start, it fizzled out quickly due to weak writing and behind-the-scenes issues.

SWAT

Overcame early struggles and found its rhythm by listening to fan feedback.

These examples show that success isn’t impossible—but it is rare.

What CBS Needs to Do Differently This Time

Rebrand the Tone

Instead of the classic procedural formula, CBS could adopt a serialized mystery format like True Detective.

Address Modern Issues

Themes like police reform, surveillance, and AI-driven crime fighting could make the show feel timely and relevant.

Upgrade Production Value

Today’s audiences expect cinematic quality—even from network shows.

Is Anyone Actually Excited for This?

Surprisingly, some fans of the original show are cautiously optimistic. Nostalgia runs deep, and if CBS gets it right, the reboot could find a niche audience craving classic TV vibes with a modern twist.

CBS’s Risky Strategy: Safe or Lazy?

There’s a fine line between playing it safe and being creatively bankrupt. Reviving a twice-failed show sends a message: we’re out of ideas. But if it works, CBS will look like a genius for betting on underdog IP.

Procedural Fatigue Is Real

Audiences are starting to burn out. With half the primetime lineup already filled with crime procedurals, viewers are craving new genres—sci-fi, dark comedies, or fresh character-driven dramas. Will this remake feel like more of the same?

Final Thoughts: A Bold Move or a Bad Idea?

In the world of network TV, nothing ever truly dies. CBS’s decision to revive a failed procedural for the third time is equal parts ambitious and baffling. While history isn’t on their side, a strong creative vision could flip the script. But the big question remains: Will viewers give it another chance? Only time—and ratings—will tell.

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