The 2024 Summer Olympics may be long gone, but Simone Biles is still keeping busy.
While chronicling her travels for the Kentucky Derby on her Instagram Stories on Friday, May 2, the Olympic athlete, 28, gave a glimpse of her next business venture — a restaurant in partnership with The Playmakers Group inside George Bush Intercontinental Airport (IAH). While the Houston-based airport first announced the restaurant, called “Taste of Gold,” last September, Biles said she had not had a chance to check it out until now. “On my way to Louisville for the Kentucky derby and I finally got to see my restaurant at the airport !!!!!!” she wrote over a photo of herself posing in front of the restaurant. Although the new restaurant is far from the world of gymnastics, its name certainly pays homage to Biles’ beloved sport.
Simone Biles Proudly Shows Off Her Next Endeavor, and It Has Nothing to Do with Gymnastics
The Queen of Gymnastics Takes a Bold Leap Off the Mat
When you think of Simone Biles, images of gravity-defying flips and Olympic gold medals instantly come to mind. But the world’s most decorated gymnast has just made a move that’s flipping the script—this time, outside the gym. And trust us, it’s not what you’re expecting.
In a stunning announcement that’s already going viral, Simone Biles revealed her next big venture, and guess what? It has absolutely nothing to do with gymnastics. That’s right—no leotards, no chalk, no vaults. Let’s dive into what’s next for America’s sweetheart and why this bold new path might just inspire millions.
From Balance Beam to Boardroom—Simone’s New Arena
The Businesswoman Emerges
Simone isn’t just hanging up her grips; she’s stepping into boardrooms with the same poise and power she once showed on the beam. Her latest endeavor? Entrepreneurship.
Biles has partnered with a team of experts to launch a lifestyle brand that focuses on mental wellness, empowerment, and authenticity—a reflection of the battles she’s fought and the courage she’s displayed.
Why Now? Why This?
After facing mental health challenges on the world’s biggest stage during the Tokyo Olympics, Simone became an advocate for putting mind over medals. Her journey struck a chord globally, and now she’s turning that raw truth into a brand with meaning.
What Is Simone Biles’ New Business All About?
A Wellness Brand Rooted in Authenticity
The brand—still under wraps with regard to its official name—will cater to mental health support, self-care routines, and daily empowerment tools. Think guided journals, meditation playlists, mood-boosting apparel, and personal growth content.
She’s not selling products. She’s selling permission to be human.
A Personal Mission Turned Movement
“After Tokyo, I realized I could use my platform for more than medals,” Simone said in a recent interview. “This is about creating space for people to feel okay not being okay.”
A Champion of Change in the Mental Health Space
Turning Pain Into Purpose
Simone Biles didn’t just inspire the world with her gymnastic feats—she inspired it with her honesty. Stepping away from Olympic competition for her mental well-being wasn’t a weakness. It was a revolutionary act of strength.
Now, through this new endeavor, she’s flipping the narrative once more—making vulnerability a badge of honor.
Beyond the Brand—Other Projects in the Works
Simone Biles Is Just Getting Started
Along with her new brand, Simone is dipping her toes into investments, mentorship programs, and even media production. Rumors are swirling that she’s developing a docuseries focused on wellness and recovery journeys.
And yes, she’s also collaborating with athletes across other sports to bring her message to a wider audience.
Social Media Reacts: Fans Can’t Get Enough
“She’s a Role Model for a New Generation”
As soon as the news hit the internet, Simone’s fanbase erupted with support. On Twitter, one user wrote, “Simone Biles left gymnastics to work on mental wellness. That’s more powerful than any gold medal.”
Others chimed in calling her a trailblazer, icon, and game-changer. One thing’s clear: this pivot is winning hearts.
What This Means for Her Gymnastics Career
Is Simone Retiring for Good?
Not necessarily.
Simone hasn’t officially said goodbye to gymnastics. In fact, she’s training with an eye on the 2028 Olympics. But she’s made it clear—she’s more than a gymnast.
By building her brand now, she’s setting up a life that doesn’t rely on flips, medals, or judges.
Lessons We Can All Learn From Simone’s Big Move
Reinvention Is a Superpower
Simone’s new chapter teaches us a powerful truth: you’re allowed to evolve. You don’t owe the world a single version of yourself.
If the GOAT of gymnastics can take a detour, so can you.
H3: Mental Health Is Non-Negotiable
By putting her mental well-being above public expectation, Simone didn’t just change her life—she’s helping change the world. Her new brand will serve as a reminder that self-care isn’t selfish.
The Rise of Athlete-Entrepreneurs
Following in Powerful Footsteps
Simone’s move mirrors a growing trend: elite athletes building post-competition empires. From Serena Williams to LeBron James, sports stars are stepping into the business world, and thriving.
What Sets Simone Apart?
Unlike others, Simone is rooting her brand in emotional truth. She’s not just selling; she’s healing, sharing, and elevating.
What Experts Are Saying
“It’s More Than a Brand—It’s a Movement”
Marketing experts and psychologists alike are praising Simone’s initiative. The message? Authenticity sells—and it helps.
One branding expert put it best: “Simone is not just starting a business. She’s starting a cultural wave.”
Simone Biles’ Personal Life: A New Chapter There Too
Love, Marriage, and Growth
With her recent marriage to NFL star Jonathan Owens, Simone is also embracing life as a wife. The couple has been open about supporting each other’s dreams—and this new business is no exception.
“She has my full support,” Owens said in a post. “She’s going to change lives.”
Behind the Scenes: Building the Brand
A Team With a Vision
Biles is working with branding strategists, wellness experts, and tech teams to make her vision a reality. And while she’s still keeping certain details private, she promises a launch date is coming soon.
What’s Next for Simone Biles?
The Future Looks Bright—and Busy
With the Olympics possibly on the horizon, a new brand, a new marriage, and an evolving voice in global wellness, Simone Biles is redefining success.
She’s not done. She’s just begun—on her own terms.
Conclusion: Simone Biles Is More Than a Gymnast—She’s a Global Force
From the mat to the marketplace, Simone Biles is proving once again she’s unbeatable—this time, in courage, heart, and innovation. Her journey into wellness and entrepreneurship reflects her evolution as a woman, advocate, and visionary.
This isn’t the end of her story. It’s the start of something even greater. And we can’t wait to see where she flips next.
FAQs
1. Is Simone Biles retiring from gymnastics for good?
Not officially. She’s still training and could return for the 2028 Olympics. Her new brand is simply another layer of her legacy.
2. What is Simone Biles’ new business about?
It focuses on mental wellness, empowerment, and self-care—offering tools and content to help others grow emotionally and mentally.
3. When will Simone Biles’ brand officially launch?
While no exact date has been announced, Simone has confirmed the project is in development and coming soon.
4. How has the public reacted to her new venture?
Fans and mental health advocates have praised her bold move. Social media is buzzing with support for her new path.
5. Will she still be involved in gymnastics in any capacity?
Yes. Aside from potentially competing, Simone remains a mentor, role model, and ambassador for the sport.
