To promote this new dry shampoo, the AirWash Fitness Campaign taps long-time ambassador Simone Biles to redefine what clean means for athletes, active lifestyles, and beyond. Formulated for all hair types and styles, AirWash is ideal for those with extensions, protective styles, or textured hair. AirWash applies weightlessly, leaving no white cast, no starchy finish, and no interference with style – just futuristic, full-spectrum freshness.
Unlike water and powder-based products that often create buildup or residue, AirWash revives hair but also creates an unmatched feeling of scalp cleanliness AirWash leaves the hair and scalp feeling deeply clean and refreshed post-workout by targeting the source of odor, buildup, and imbalance. It is formulated with biotech-derived Mediterranean microalgae that help balance the scalp and control excess oil production over time. Paired with translucent microbeads that continue working for up to three days.
The formula represents a next-gen solution for scalp balance and long-term cleanliness without the need for water, harsh fragrance, or traditional shampoo routines. K18’s AirWash Fitness Campaign featuring Simone Biles will launch nationwide this summer.
When the GOAT herself—Simone Biles—puts her name behind something, you pay attention. From gravity-defying flips to flawless routines, everything she touches turns to gold. Now, she’s stepping into the beauty arena to endorse the K18 AirWash, a revolutionary dry cleansing mist that’s changing the way we think about haircare. So, is this just another celebrity endorsement, or is it really worth the hype?
Let’s dive deep into what makes K18 AirWash the new holy grail for hair lovers.
What Is K18 AirWash, Really?
A Break from Traditional Dry Shampoos
K18 AirWash isn’t your typical dry shampoo. Nope—this isn’t about blasting white powder into your scalp and hoping for the best. This is a biotech-engineered, dry-cleansing mist that actually removes odor-causing molecules without leaving any residue.
Key Ingredients with High Impact
-
OdorBIND™ Technology: Targets and neutralizes odor-causing molecules, not just covers them up.
-
Biotech-powered formula: Designed to preserve hair health while refreshing it.
-
No harsh chemicals: Free from sulfates, parabens, and artificial fragrance.
Why Simone Biles Loves It
Perfect for an On-the-Go Lifestyle
Simone Biles is a powerhouse—training, traveling, performing. Washing your hair daily? Not realistic. That’s where K18 AirWash comes in: instant refreshment without the rinse.
“It keeps my hair fresh and clean without the hassle,” says Biles.
Athlete-Tested, Real-Life Approved
Sweaty workout? Long-haul flight? Spontaneous photo shoot? The AirWash fits into all of these moments—and that’s why Simone swears by it.
The Science Behind the Spray
How K18 Is Different from Your Drugstore Dry Shampoo
Unlike traditional dry shampoos that rely on starch or talc to absorb oil, K18 AirWash eliminates odor at the molecular level. That’s right—no cover-ups, just clean hair science.
The Power of OdorBIND™
OdorBIND™ tech was developed to:
-
Seek out and break apart odor molecules
-
Leave zero buildup on the scalp
-
Maintain natural shine and texture
Real Results: What Users Are Saying
Thousands are raving online:
“My hair feels fresher than ever—and it’s actually soft after using it.”
“I stopped using dry shampoo altogether. This is next-level.”
And with Simone Biles backing it? That’s next-level credibility.
Social Media’s Obsession: A New Beauty Trend Is Born
Influencers Can’t Get Enough
Hair stylists, gym rats, moms, and beauty bloggers alike are all hopping on the #K18AirWash trend. The mist is popping up in TikTok GRWMs, Instagram Reels, and YouTube reviews—and it’s only getting hotter.
Viral Moment: Simone’s GRWM Routine
Simone’s “Get Ready With Me” video featuring the AirWash hit over 2 million views in 48 hours. Coincidence? Not likely.
Where You Can Get It
The K18 AirWash is currently available:
-
On the
-
Sephora and Ulta
-
Select salons and beauty retailers
Price Point
-
$34 USD for a full-size bottle—slightly luxe, but totally worth the upgrade.
How to Use K18 AirWash Like a Pro
Step-by-Step Breakdown
-
Shake well.
-
Spray evenly 6-8 inches from dry hair.
-
Wait 30 seconds.
-
Style as usual—no residue, no problem.
Pro Tip: For best results, flip your head upside down and spray at the roots for that extra lift.
Who Should Use It? (Spoiler: Everyone)
Athletes & Gym-Goers
No time to wash your hair after a workout? K18 AirWash has your back.
Busy Professionals
Zoom meetings all day? Spray and slay.
Parents on the Move
Because let’s be real—showers don’t always make the schedule.
Curly & Color-Treated Hair? Yes, Yes, Yes.
It’s gentle, residue-free, and safe for:
-
Curly hair
-
Color-treated hair
-
Keratin-treated strands
Expert Endorsements: What the Pros Say
Dermatologists and stylists alike praise its:
-
Non-comedogenic properties
-
No alcohol drying effect
-
Long-lasting freshness
Haircare pros are calling it “a dry shampoo 2.0 with skincare-level ingredients.”
A Brand That’s Building Trust
Why K18 Has Become a Household Name
Since their original molecular repair mask went viral, K18 has built a cult following—and the AirWash is just the next evolution.
With endorsements from pros, celebs, and now Simone Biles, K18 is proving it’s more than hype.
Simone Biles: More Than a Brand Ambassador
This isn’t just a paid partnership. Biles is known for her integrity and authenticity, and she’s made it clear she only supports brands that align with her values—health, confidence, and excellence.
Quote from Simone:
“When I find something that helps me feel more confident and comfortable in my own skin—or hair—I want to share it.”
Sustainability Matters
K18 also scores points for:
-
Cruelty-free
-
Eco-conscious packaging
-
Biodegradable formula
Because beauty without ethics? Not it.
Final Thoughts: Is K18 AirWash Worth It?
Absolutely. Whether you’re a hardcore athlete, a beauty minimalist, or someone who just wants to skip a wash day without looking like it—K18 AirWash delivers.
Simone Biles didn’t flip her way into our hearts for nothing. If she trusts it to refresh after training, you can trust it after your 9-to-5.
