Why Virgin River Became a Massive Hit — But Sullivan’s Crossing Still Isn’t, Despite Sharing the Same DNA

Virgin River is Netflix’s longest-running original series and a breakout success, now heading into its seventh season with a devoted fanbase. Much of that popularity can be credited to the show’s comforting mix of heartfelt drama, small-town charm, and slow-burn romance — all drawn from Robyn Carr’s beloved book series.

That’s why it’s surprising that Sullivan’s Crossing, also based on Carr’s work, hasn’t caught fire in the same way. Despite a nearly identical setup — a woman from the medical field retreating to a rural town and falling for a brooding local — Sullivan’s Crossing hasn’t generated the same buzz, even after three seasons.

So why did one take off while the other lags behind? With similar storylines, character archetypes, and source material, the answer lies in some key differences in execution, casting, and emotional resonance.

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